Florida Food Products (FFP), a leading innovator, formulator and producer of vegetable and fruit-based clean label ingredient solutions, is launching a new plant-based antioxidant, VegStable® Fresh during the International Production & Processing Expo (IPPE) in Atlanta, Georgia, January 25-27, 2022. IPPE attendees are invited to FFP booth #C13023 to learn more about VegStable® Fresh, an exciting new clean label alternative to chemical additives ( e.g., BHA/BHT). This innovative new plant-based antioxidant–derived from green tea, rosemary, acerola, and rice bran extract – allows for a simpler label that maintains the desired color and flavor of meat and poultry products while also extending their shelf life.
“Our team is excited to launch our latest clean label antioxidant solution, VegStable® Fresh, at IPPE 2022,” said Christopher Naese, Vice President, Business Development, Florida Food Products. “VegStable® Fresh is an ideal clean label alternative to chemical antioxidants that makes it possible to maintain the quality and freshness of meat and poultry products, such as fresh and cooked pork sausage, and ground turkey, with the power of plants. In ground turkey applications, VegStable® Fresh has not only improved shelf-life extension and provided rancidity prevention but is also aiding purge reduction and enhancing texture. No chemicals, less spoilage, more consumer appeal means a win for everyone.”
Crafted from compounds inherently found in nature, VegStable® Fresh helps delay oxidation to lock in the original integrity of meat and poultry products while naturally keeping the off-putting effects of oxidation at bay, with a clean and simple label.
Benefits include:
Shelf-life extension
Rancidity prevention
Maintain color and flavor
Consumer preferred, clean label replacement for chemical antioxidants (e.g., BHA/BHT)
Broad portfolio for a wide variety of processing scenarios
Ease of use
“Our team of experts look forward to a great show and can’t wait to learn more about how our portfolio of plant-based ingredient solutions can help our partners take their meat and poultry products to the next level with no chemicals, less spoilage and more consumer appeal,” added Naese.
IPPE attendees can discover more about FFP’s portfolio of plant-powered protection for all their meat and poultry products, including:
VegStable® Fresh – An IPPE must-see product, this clean label alternative to chemical antioxidants and artificial additives such as to sodium nitrate, is derived from green tea, rosemary,
acerola, and rice bran extract
VegStable® Plus – Natural phosphate alternative for flavor, juiciness, and texture
VegStable® Natural Cure – Proven plant-based cure solutions for a cleaner label
IPPE is a great opportunity to learn more by visiting FFP booth #C13023, or visit FFP’s website at
www.floridafood.com/processed-and-cured-meat/ and www.floridafood.com/protection/
Innovations in Food (& Beverage) Processing & Packaging is a quarterly magazine distributed globally both in Print and Digital formats. www.innovationsfood.com. Twitter: @Innovfoodtech. Instagram: @innovationsinfoodtechnology. Linkedin: www.linkedin.com/in/terry-prior52








