Hoffmann upgrades facility in The Netherlands with dedicated line for baby milk powder tins

Hoffmann, a global provider of high-quality packaging for infant-food, nutritional and wellbeing products, has upgraded its manufacturing facility in The Netherlands to include a dedicated tins production line for baby milk powder products. Now installed and operating in a segregated room for food-grade compliance, the new line is currently servicing a major customer in the baby milk sector.

Hoffmann manifests its tins supplies with BRC/IoP GS 6 and ISO 9001 production standards, applicable for major markets like the EU, US and China. The €4 million investment brings the capability to greatly expand its baby milk powder tins capacity by 118 Mio. pieces. Currently, the line is producing 99mm diameter cans with volumes of up to 400 grams (0.88 lbs.). The newly dedicated room also has space for a second production line to accommodate continued growth.

In addition, Hoffmann actively collaborates with partners in the roadmap of low-impact green steel packaging produced with green energy. The company offers a limited certified quantity for its tins in 2022, and is participating in a plant decarbonization program. This year’s initiative has been the installation of the 12’000 m2 solar power station on the factory roof which produces around 60% of the electricity need of the tinplate factory.

On a second pillar, the company’s groundbreaking RecyCan® portfolio which has just recently won the IPA Innovation Award 2021, essentially closes the loop on 100% recycled steel content in packaging which can also be 100% recyclable.

The expanded capacity and new products also come with a reorganized customer servicing team. To ensure alignment across its two tins production facilities in Switzerland and The Netherlands, Hoffmann has streamlined its executive structure to hold responsibility over the entirety of its growing metal packaging business unit.

For starters, packaging industry expert Karin Paldanius will join Hoffmann on February 1, 2022 as Director Sales, TINS. Ms. Paldanius comes to Hoffmann with far-ranging experience in both the packaging and production sectors. Other sales manager positions at Hoffmann will remain unchanged.

In addition, sales director Tomas Pivko has decided to reduce his workload after eleven outstanding years. As of January 1, 2022, he will step back from the Executive Board and instead serve as a key account liaison.

“The new dedicated baby milk powder tins line at our facility in The Netherlands further cements Hoffmann’s standing as a European leader in the metal packaging sector,” said Andreas Geiger, Managing Director for the companies Metal Business Unit. “We also are excited to welcome new team members and a more streamlined customer service structure, and would especially like to commend Tomas Pivko for the exemplary work he’s done to grow and transform our metal packaging business over the past decade. For the next decade, we continue taking responsibility in environmental topics and are investing heavily in decarbonizing our production sites hence reducing our overall impact as part of the steel packaging supply chain.”


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