Spice and ingredient expert presented its latest product and technology solutions to an exclusive audience during the Frankfurt trade show
Visitors to this year’s RAPS VIP Days were real high-flyers! Under the motto ‘Big Scale – Highest Heights’, on May 5 & 6, the spice specialist welcomed guests to the NFT Skybar Frankfurt on the 47th floor, where it presented industry trends and taste innovations in a unique setting.
Instead of a traditional trade fair appearance, the ingredients manufacturer opted for an exclusive concept with its RAPS VIP Days. Both days allowed guests from industry and trade to discover product innovations and pioneering technologies in a relaxed atmosphere away from the hustle and bustle of the trade fair, and with a breathtaking view of the city skyline.
Themed islands
Ten specially designed theme islands formed the heart of the two-day event. Experts presented latest solutions for market-driven production of processed meats, vegan innovations, organic product concepts, culinary trends, fresh convenience products and new developments in smoked flavours. In addition to technological expertise and a wide range of products, RAPS showcased its credentials as an industry pioneer focusing on sustainability and customer needs.
The spotlight was on taste, with visitors able to experience and enjoy the latest applications first-hand, from new smoky flavours, functional texture and binding systems to innovative vegan products.
Exclusive ‘Night of Taste’
In the evening, the Skybar was transformed into a stage for a ‘Night of Taste’. In a relaxed lounge atmosphere, guests enjoyed a first-class buffet, cocktails and music courtesy of RAPS’ very own DJ. The open yet intimate atmosphere encouraged individual conversations and the forging of new contacts away from the hustle and bustle of traditional trade fair formats.
“With RAPS VIP Days, we wanted to offer our customers and partners an event that brought to life our passion for innovation and the meat and food industry,” says Dr Oliver Ebneth, Managing Director of RAPS GmbH & Co. KG. “The combination of technical depth, culinary experience and an exclusive location was a resounding success for all involved.”
Innovations in Food (& Beverage) Processing & Packaging is a bi-monthly magazine distributed globally in Digital format. www.innovationsfood.com. Twitter: @Innovfoodtech. Instagram: @innovationsinfoodtechnology. Linkedin: www.linkedin.com/in/terry-prior52
