At Drinktec 2022, ADM will showcase how forward-thinking beverage concepts can help meet evolving demands as consumers focus on holistic well-being. More and more, consumers are purchasing products that are sustainably sourced and reflect their individual lifestyles, from active nutrition to lifestyle pleasures. At the show, ADM experts will be available to discuss how these trends are driving global beverage innovation.
Key focus areas represented in the ADM booth include:
- Functional and active nutrition, supported by ADM’s vast health and wellness ingredient portfolio, as showcased in customized concepts like the isotonic sports performance drink with ADM’s BPL1® postbiotics, the botanical-infused energy drink with support for cognitive function and a protein enhanced pea-oat-based beverage.
- Lifestyle pleasures, without the downsides, which introduces new and familiar flavors alongside better-for-you capabilities like sugar-reduced beverages and low or no-alcohol solutions, as well as highlighting ADM’s dry-hopping flavor capabilities.
- Responsible sourcing and transparency, demonstrated through exciting offerings such as a refreshing citrus ice tea formulated with traceable green tea extracts and a delicious fruit juice trio made from orange, pineapple, banana and peppermint oil from ADM’s SustainMINT™ program.
- And more…
For the first time, ADM’s booth, located in sector A5.430, will feature multiple sensorial experience stations to further explore ADM’s expanded products and capabilities, including citrus and hop flavorings, Colors from Nature™, postbiotics, as well as traceable solutions from ADM’s mint and vanilla programs.
Additionally, join Francisco Climent, ADM’s VP of Global Health & Wellness for Food & Beverages, as he dives into some of the latest, and upcoming, consumer trends, and the exciting next generation of functional beverages that address these consumer needs. His presentation will take place on Wednesday, September 14 at 3 p.m. CEST.
Innovations in Food (& Beverage) Processing & Packaging is a quarterly magazine distributed globally both in Print and Digital formats. www.innovationsfood.com. Twitter: @Innovfoodtech. Instagram: @innovationsinfoodtechnology. Linkedin: www.linkedin.com/in/terry-prior52
