Amcor, a global leader in developing and producing responsible packaging solutions, is advising beverage producers to reassess their choice of closures ahead of the EU’s Packaging and Packaging Waste Regulation (PPWR) and a market increasingly shaped by reuse and return systems.
The PPWR framework includes reuse targets for beverages, including a requirement that 10% of alcoholic and non‑alcoholic beverages are made available in reusable packaging within a system for reuse by 1 January 2030, increasing to 40% by 2040.
At the same time, deposit return schemes (DRS) are being introduced or expanded in multiple markets as a practical way to support return and recovery. A DRS typically works by applying a small, refundable deposit to beverage containers, which is returned to consumers when empty containers are brought back to a designated return point, helping increase collection rates and improve the quality of recovered material streams.
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