Klöckner Pentaplast (kp), a global leader in rigid and flexible packaging and specialty film solutions, has partnered with distributor, Versatile Packaging and retailer, Newell Stores, to launch the first kp Infinity® Top Seal food-to-go packaging solution in Ireland.
The family-owned supermarket chain, which serves approximately 10,000 hot meals weekly through its deli counters, has become the first retailer in Ireland to adopt the fully recyclable kp Infinity® Top Seal packaging system.
Offering an alternative to the now-banned, single-use EPS (polystyrene) packaging, the solution combines EPP-based (polypropylene) trays with a high-performance sealing film, creating a secure, consumer-friendly and tamper-evident pack that maintains food quality, while prioritising recyclability.
“We explored the market to try and find the right product, and kp Infinity® Top Seal just really hit the nail on the head,” explains Colin Conway, Director at Newell Stores. “It does everything we need it to – sealing takes just a couple of seconds, keeping our queues moving. Importantly, it helps maintain the exceptional quality that Newell Stores is known for. Being first in Ireland to integrate this fully recyclable solution is important to us, and it ticks all the boxes.”
The successful implementation showcases how kp Infinity® Top Seal can help food retailers transition to more sustainable packaging, while enhancing operational efficiency.
Designed to combine recyclability with an outstanding consumer experience, kp Infinity® Top Seal offers superior thermal properties, resistance to moisture and alkalis to prevent leaks, and microwaveability for added consumer convenience. Its EPP-based design means that, at the end of its life, it can be recycled in conventional PP waste streams.
Jonathan Baldwin, Key Account Manager at kp, added: “Seeing kp Infinity® Top Seal successfully launched in Newell Stores shows the fantastic potential of this technology, and the expertise of our team. From regulatory changes to consumer demand, retailers are experiencing pressure on a number of fronts, and there’s a clear drive towards circularity. However, this can’t come at the cost of performance or quality. The kp Infinity® Top Seal design shows how to achieve that ideal balance and is a great example of our ‘Packaging with Integrity’ ethos in action.”
For more information about kp Infinity® Top Seal and kp’s sustainable packaging solutions click here.
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