Liquibox develops e-commerce bag-in-box solution for HEX Performance

With a focus on sustainability, HEX Performance® launched a stand-out packaging solution for its liquid detergent that is better for the planet and withstands the challenges of the e-commerce logistics chain. They chose Liquibox flexible packaging that achieved a 60% reduction in plastic per liter of product vs. 100-ounce HDPE bottles.

Designed to reduce waste, minimize the risk of damage and improve customer experience, the new bag-in-box solution developed by Liquibox contains 60% less plastic than traditional 100-ounce rigid detergent bottles. The HEX Eco Bag-in-Box Package drastically cuts the carbon footprint by offering 58% reduction in fossil fuel use, 47% reduction in GHG emissions, and 25% reduction in water use. (source: EcoImpact LCA)

“We’ve been listening to our customers, and they’ve told us that they’re very interested in more eco-friendly packaging.  Our newest innovation is the result of that commitment. We’re excited that in addition to the reduction in plastic and carbon footprint, our new eco-friendly package is also very easy and reliable to ship through our e-commerce channels,” says Kristen Contessa, Director of Operations at HEX Performance.

Bag-in-box is one of the fastest-growing segments in the liquid packaging market, according to GlobalData. More and more companies from both non-food and food industries select this space-optimized packaging format to strengthen their e-commerce business as it protects the product, eliminates the need for overpackaging as well as reduces transportation and storage costs.

“Both HEX and Liquibox are on a mission to create a more sustainable future, and innovation comes through partnership. We were excited to work with HEX from development to commercialization on their new three-liter liquid laundry detergent bag-in-box flexible packaging, which improves environmental impacts and wows e-commerce and retail consumers,” says Kristin Yelverton, Market Segment and Business Development Manager at Liquibox.

The new HEX Eco Bag-in-Box Package is available to purchase online from, Target, and Amazon.


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