Natural astaxanthin for optimal animal health

AstaReal presents high-quality feed ingredient brand NOVASTA®


AstaReal, the global pioneer in natural astaxanthin cultivation and related research, is launching its astaxanthin brand NOVASTA® for antioxidant-rich pet food and feed supplements in the European market. With its high content of natural astaxanthin and additional valuable carotenoids, proteins, carbohydrates and essential fatty acids, the wholesome ingredient supports optimal health and nutrition for a variety of animals.


Astaxanthin is nature’s most powerful antioxidant. Derived from the microalgae species Haematococcus pluvialis, science has proven that it has wide-ranging benefits for muscles, eyes, the brain, immune system and much more. As it is suitable for all animals, including pets and those in competitive sport, agriculture and aquaculture, the market opportunities for NOVASTA® are vast.


For instance, it supports mobility, endurance and muscle health, as well as attentiveness, weight management and eye health in pets. In studies, the addition of astaxanthin formulations to dogs’ diets has been shown to increase antioxidant activity and liver function as a result of improved lipid metabolism, and enhance shininess and overall quality of dog fur in just six weeks.


NOVASTA® astaxanthin also helps regeneration in horses by supporting recovery from exercise-induced muscle damage as a result of either dressage or high-performance racing.


For farmers, safeguarding animal health is key to achieving the highest possible yield from cattle, pigs, sheep, poultry and other livestock. NOVASTA® supports productivity in agriculture by encouraging improved fertility, better growth during suckling, more successfully hatched chicks and stronger immune defence for overall health.


Moreover, NOVASTA® ensures optimal growth, health and pigmentation in fish and crustaceans. It also allows aquaculturists to use fewer fish-based products, as it is derived wholly from algae, which means close-to-nature nutrition as well as environmentally sound aquaculture.


Microalgae-derived astaxanthin represents a sustainable and naturally sourced feed ingredient with excellent eco credentials. In addition, it is easy to combine with other nutrients for a wide array of innovative animal products such as dry and wet food, powder mixes, extruded snacks, soft chews, flakes, tablets, softgel capsules and liquid solutions.


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