Novel flavours with story to tell

Sensient Flavors presents its new collection of ‘Trends to Taste’ flavours. With their sophisticated flavour profile, the new creations are more than just ingredients to excite and delight consumer palates. Based on the eponymous company report on the latest global socio-cultural shifts and trends, they provide inspiration for up-to-date product launches and targeted brand positioning. What’s more, the flavours can serve as a basis for the spinning of captivating tales around the end product too.

Multifaceted flavour Strega was inspired by niche products that have become an integral part of mainstream culture. Named after an Italian herbal liquer, the flavour offers a complex mix of cinnamon, juniper, mint, anise and fennel. The liquer, originally used for its medicinal properties, is now enjoying a renaissance as a digestif and cocktail constituent. The Strega flavour has numerous application possibilities and delivers a unique taste kick to a variety of foods and drinks.

Today, flavours synonymous with certain foods and drinks are seeping into the wider public consciousness as part of an evolving social transformation. Sensient Flavors exemplifies the idea of qualitative change with Oud flavour. The musky, warm woody and balsamic notes come from the tropical agar tree. When the tree gets infected with a parasitic mold, its wood starts producing fragrant resin. As the result, the original disease helps create one of the most expensive ingredients for the perfume industry, as well as a promising flavour component for foods.

Young consumers, in particular, focus on holistic wellness and often look upon food as a form of medicine. Multi-functionality and health benefits are therefore an intrinsic part of their expectations. Ajwan, a traditional Indian spice, fulfils both needs – as a culinary ingredient and Ajurvedic remedy. The sweet, pungent and bitter Ajwan flavour from Sensient Flavors combines notes of thyme, oregano, cumin and anise, and helps food manufacturers bring added value to their products.

“Smart homes” and cyborg technologies are just a couple of examples of the interconnectedness that shapes our world today. The outcome of this connection is more than just the sum of its parts. Much like “Ispahan” – the signature dessert of the legendary pastry chef Pierre Hermé, made of rose, raspberries and lychee. When merged together, these individual ingredients create a wonderfully surprising taste combination; at the same time, the sweet and creamy Ispahan flavour captivates with the harmony of fruity and floral notes.

James Street, Marketing Director EMEA, comments: “The intention of “Trends to Taste” is not only to inspire innovation, but also provide actionable insights to narrow the gap between a brand and its consumers. At Sensient, we believe that understanding consumers in the broader context of socio-cultural trends is vital in order to drive stronger product performance in the marketplace. We encourage our clients to use the insights of our latest trend report to innovate and create value for their consumers.”

Published annually, the ‘Trends to Taste’ report gives a comprehensive picture of the current factors affecting consumers’ mind-set and behaviour. It is based on the company’s own trend monitoring program consisting of i.a. data analysis from syndicated research, in-depth market excursions, tracking social media, and speaking to end consumers locally. “Trends to Taste” flavours symbolize the latest influences of today’s world and contribute to captivating storytelling through the final product.