The new look comes as the internationally famous snack celebrates its 30th birthday in the UK
Mr. P, the moustachioed mascot for Pringles, has enjoyed his first makeover in 20 years, to coincide with the 30-year anniversary of the famous snack brand’s UK launch.
After an eye-catching transformation, the playful Mr. P will now sport a modern look, including bold new eyebrows and a fancy new red bow tie. Mr.P’s new look, designed by creative agency Jones Knowles Ritchie (JKR), has also seen him lose his hair, but at 54 years old, he is still looking as handsome as ever.
What’s more, it’s not just Mr. P who has had a glow up, the iconic cans have also been given a fresh new look. They will now feature new bright and bold packaging, highlighting Pringles’ range of flavours and of course, their famous stackable shape.
The original Mr. P was designed by Arch Drummond in New York in 1967 and the loveable mascot has since become a global icon synonymous with fun times, and even once found himself guest-starring in an episode of The Simpsons.
Since Pringles launched, Mr. P has had six new looks to keep in tune with the times. Twenty years since his last redesign, the 2021 version of Mr. P is his boldest look yet.
After 30 years, Pringles’ popularity is still going strong, with an average of five cans of Pringles flying off shelves each second in the UK. Fans can expect to get their hands on the bold new design from later this month.
There have been more than 102 different Pringles flavours over the years, including the weird and wonderful such as Pigs in Blankets, Mint Choc and Sweet Cinnamon. The most loved flavour of the nation has been and remains Sour Cream and Onion, closely followed by popular classics Original, Texas BBQ, Salt and Vinegar and Prawn Cocktail.
Pete Matthews, brand design director from Pringles said: “Pringles has always had such an iconic look and feel, we wanted to refresh the design and Mr P without losing our strong visual identity. The intention with the new look is to simplify and modernise the design, giving the brand’s mascot a bold makeover and highlighting the stackability of the crisps across the range.’’
Fans will soon be able to spot the new design cans and Mr. P’s glow up across stores nationwide from late September.
For more information, please visit www.pringles.com
Innovations in Food (& Beverage) Processing & Packaging is a quarterly magazine distributed globally both in Print and Digital formats. www.innovationsfood.com. Twitter: @Innovfoodtech. Instagram: @innovationsinfoodtechnology. Linkedin: www.linkedin.com/in/terry-prior52