PulPac joins 4evergreen, the cross-industry alliance promoting fiber-based packaging

PulPac has joined as a new member of 4evergreen. This unique cross-sector alliance unites the industry’s entire value chain, promoting cooperation and innovation for a sustainable and circular economy, within fiber-based packaging.

“The common goal of the 4evergreen alliance is to perfect the circularity, whilst raising awareness of the advantages of fiber-based packaging such as low environmental impact. By doing this work, we are aiming to raise the overall recycling rate of fiber-based packaging to 90% by 2030. Innovation stands at the heart of our alliance, and PulPac, with its innovative fiber-forming technology, is a most welcome member” says Susanne Haase, Program Director, 4evergreen Alliance.

4evergreen is a strong alliance of industry leaders from pulp, paper and board manufacturers and recyclers such as International Paper, MM Group, Stora Enso, UPM and Smurfit Kappa together with global brands like Pepsico, Nestlé, Danone, IKEA and P&G, as well packaging producers and converters, such as Tetra Pak, Seda and AR Packaging, to retailers and suppliers within the value chain, all the way to waste management companies.

“What we bring to this alliance of experts and world-leaders is a novel production technology that can accelerate the transition to fiber-based packaging even further, and open new possibilities of cost-competitive sustainable fiber solutions. We can convert fiber into packaging up to ten times faster than conventional fiber forming methods, while decreasing CO2 emissions by up to 90%, all while conserving a lot of valuable water. We have a strong belief that partnerships across industries and value chains are integral to unlock the very rapid change needed today, as the world seeks a shift to a sustainable circular economy,“ says Linus Larsson, CEO of PulPac.

4evergreen was created as a forum where organizations and companies from across the fiber-based packaging value chain for the first time could join forces for a common cause, to raise the overall recycling rate of fiber-based packaging to 90% by 2030. As a cross-industry alliance it can drive a system-wide shift to the next level of circularity and deliver a holistic approach to optimize the sustainability of fiber-based packaging.

“Plastic pollution is a global problem that must be tackled jointly and with globally viable solutions. Fiber-based packaging is a game-changer. We look forward to collaborating within the alliance, share our know-how and get insights on how we can leverage Dry Molded Fiber for the circular economy. Together we can bring about change and create packaging that is designed for purpose, and just makes good sense for business, consumers, and the world we share,” Larsson concludes.


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