Probi® launches at Matas, Denmark’s leading health retailer

As the Swedish market leader in probiotic supplements, Probi AB is proud to announce that our products are now also available in Denmark, at the country’s leading health-oriented retail chain, Matas. Through this collaboration, we can offer our scientifically proven probiotic solutions to a wider audience and strengthen our commitment to improving people’s health and well-being in the Nordic region. 

In recent years, consumers’ views on health have changed significantly, with an increased focus on preventive health measures and overall well-being. Interest in gut health is growing, driven by greater awareness of the importance of gut health for overall health. This in turn has led to an increase in the demand for probiotics, live bacteria that promote a healthy gut.

Probi offers high-quality food supplements with lactic acid bacteria, supported by extensive research and clinical studies. The range, which consists of products for various health areas such as gut health, immune health and women’s health, contributes to a healthy lifestyle.

The products are currently sold mainly through pharmacies, both in physical stores and online, in the Swedish, Norwegian and Icelandic markets. Through the collaboration with Matas, the chain’s e-commerce customers will initially have access to Probi’s range.

“We are very excited about our collaboration with Matas, and that Probi’s scientifically well-documented products are now also available to Danish consumers who want to improve their health and quality of life with lactic acid bacteria” says Anita Johansen, CEO of Probi.

Matas has a long tradition of offering quality health and beauty products and enjoys strong trust among Danish consumers. Matas’ e-commerce platform is the second largest in Denmark with a high level of customer satisfaction.

With this collaboration, Probi AB looks forward to giving Matas’ customers the opportunity to experience the benefits of our probiotic supplements.