Collagen supplements in Brazil that deliver a daily dose of only 2,5 g of the specific Bioactive Collagen Peptidesâ VERISOLâ from GELITA become the first to be allowed to use skin health claims, under ANVISA’s new rules.
The announcement follows ANVISA’s introduction of specific regulations for food supplements in 2018, when manufacturers were called to prove the efficacy of their products. The framework was designed to reduce the information gap in the Brazilian market, especially related to marketing claims that lack scientific proof. The Agency is building a positive list of approved ingredients and health claims. Companies have a transition period to adapt existing products, while new products have to be within the scope of the new rules.
GELITA’s Dr. Stephan Hausmanns, Vice President, Health & Nutrition commented: “The evaluation process put our product to a high standard test, and we are pleased that the Agency recognised the safety and efficacy of VERISOLâ. This success also demonstrates GELITA’s continuous leadership within the collagen market, emphasising that not all collagen peptides have an equal efficacy. VERISOLâ is so far the only collagen peptide to prove its bioactive benefits for skin health in the Brazilian market”.
VERISOL® comprises pure collagen peptides that have been specifically developed to provide the highest possible efficacy in human skin. They stimulate fibroblast cells in the dermis which substantially increases the renewal and repair of collagen, elastin and proteoglycans – all of which are essential for providing skin elasticity. As a result, the epidermis is supported from within and skin sagging is prevented. The efficacy of VERISOLâ has been proven statistically significant in six different studies specific to the product, involving nearly 500 participants. Here, their effect on skin elasticity, wrinkles, fine lines, cellulite, nails and hair was researched and confirmed. Thanks to the positive results and its technological properties, VERISOL® is used in a variety of beauty-from-within products and became the market leader in recent years.
VERISOL®, as well as all of GELITA’s Bioactive Collagen Peptides®, is highly soluble and excellent in taste. As such, it can easily be incorporated into various types of liquid and solid functional food applications or nutricosmetics— from drinks and concentrated ready-to-consume liquid shots to tablets, capsules and flavoured powder mixes. The company’s Bioactive Collagen Peptides® are easily digestible as well as highly bioavailable.
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