- The global rollout of the zesty, fruity tasting WholeFruit chocolate, made from 100% pure cacaofruit, has started in selected countries in Europe, Asia and the Americas
- By mastering the cacaofruit supply chain, Cabosse Naturals has brought the next-gen food and drink segment to life and received external recognition
- Cabosse Naturals helps consumers make informed purchase decisions by enabling the use of the Upcycled CertifiedTM mark for brands
Zurich/Switzerland, June 17, 2021 – Cabosse Naturals, the global cacaofruit expert, is partnering with Cacao Barry, the leading artisan chocolate brand since 1842, to celebrate the zesty, fruity taste of the cacaofruit. The global rollout of new WholeFruit chocolate has officially started. At the same time, the 100% pure cacaofruit ingredients behind the next-gen food and drink segment have been introduced in snacks, drinks and ice cream.
WholeFruit chocolate across the globe
WholeFruit chocolate will hit the menus of fine dining restaurants, high-end hotels and top chocolate and bakery shops in the United States, Canada, Brazil, the United Kingdom, France, Italy and Japan through the artisan and chef network of Cacao Barry. The leading artisan chocolate brand also plans to introduce another expression of WholeFruit chocolate in 2022.
Herwig Bernaert, managing director of Cabosse Naturals: “We are proud to see that our innovative supply chain offers us a solid foundation to partner with iconic brands such as Cacao Barry and other food and drink producers across the world to craft and introduce delicious-tasting cacaofruit experiences.”
Mastering the supply chain
Over the past two years, Cabosse Naturals, a brand by Barry Callebaut, has mastered the supply chain to create a high-quality range of 100% pure cacaofruit ingredients. The range literally unleashes the full power of the cacaofruit by making use of its beans, its nutrient-dense peel and its fresh and fruity pulp and juice. It is the most delicious solution to climate change, since it upcycles 70% of the delicious cacaofruit – one of the most harvested fruits around the globe – that used to be discarded as waste.
Next-gen food and drink segment coming to life
Since the first introduction of the next-gen food and drink segment, Cabosse Naturals has also partnered with CaPao, a Mondelez brand, to offer cacaofruit snacks and Rogelfrut, a high-quality fruit processing brand, with which it introduced a new cacaofruit gelato mix for ice cream parlors in Italy. In addition, the global cacaofruit expert recently collaborated with Belgian craft beer brand ACAN to introduce the trendy Cacaofruit Sour Ale.
Leading a movement together with Upcycled Food Association
Cabosse Naturals was the first cacaofruit brand to partner with Upcycled Food Association (UFA). In 2020, it led a global campaign in collaboration with UFA to build the upcycled food category. This year, UFA introduced an Upcycled CertifiedTM mark in the US to help consumers identify upcycled products and make an impact with their purchasing decisions. Cabosse Naturals’ partners will be able to enroll a mark on their packaging. Cacao Barry, a Cabosse Naturals partner, aims to be the first chocolate labeled with this mark.
Turner Wyatt, CEO of the Upcycled Food Association: “Products with the Upcycled Certified mark on packaging will empower consumers to prevent food waste every time they enjoy a chocolate. There has never been a more delicious solution to climate change!”
Praised innovative ingredients
Cabosse Naturals won the “Sustainable Ingredient Award” at the 2021 Sustainable Food Awards on June 10, 2021. This award is given to an ingredient that makes a sustainable difference in terms of its environmental and/or social impact. Cabosse Naturals also was a finalist during the World Innovation Awards 2021 in the category ‘Most Innovative Ingredient’.
Innovations in Food (& Beverage) Technology is a quarterly magazine distributed globally both in Print and Digital formats. www.innovationsfood.com. Twitter: @Innovfoodtech. Instagram: @innovationsinfoodtechnology. Linkedin: www.linkedin.com/in/terry-prior52