Specialty nut expert La Morella Nuts, who creates nut based ingredients full of taste and goodness for artisans and brands, announced global expansion after decades of experience in Mediterranean Nut Craft in Spain. With the expansion, the Mediterranean Nut Craft expert taps into the growing need for healthier indulgence and plant-based products around the world.
Personal and environmental health
Similar to the Mediterranean lifestyle, millennials and centennials from around the globe are looking for tasty, nutrient-dense food & drink such as plant-based, vegan and high-in-protein options. Since the pandemic the need for personal and environmental health is also increasing among older generations. The taste, texture and health benefits that nuts offer, further increases the popularity of the category.
Almond is the most popular milk alternative and the plant-based drink category leader, representing more than $ 1 billion per year in sales in the US alone1. Hazelnut and cashew are also increasingly popular. Between 2015 and 2019 the amount of nut-based vegan drinks, desserts and frozen desserts launches has tripled2. The global non-dairy market is expected to increase year on year in drinks (6.3%), yogurts (16.7%) and ice cream (21.6%) until 2024.3
Pablo Perversi, Chief Innovation, Sustainability & Quality Officer and Global Head of Gourmet at Barry Callebaut, said:“With our brand La Morella Nuts, we offer artisans and brands nut-based experiences that are tasty, nutritious and good for the planet. Exactly what the next generation of consumers around the globe is looking for. That’s why today we further expand our services from the Mediterranean nut groves to the globe.”
Mediterranean Nut Craft solutions for the world
La Morella Nuts will further expand in Europe and Asia Pacific as of today. North America’s expansion starts in 2021. With the new plans and the opening of its Global Center of Expertise for nuts, La Morella aims to provide solutions to brands and artisans across the world.
Fuel global innovation with opening global Center of Expertise
To provide solutions to brands and artisans the state-of-the art center in Reus, Spain, combines expertise in taste and texture, sourcing and sustainability, as well as application knowledge. The brand also welcomes academics and nuts associations to the Center to further develop and broaden the knowledge about nuts.
It offers an immersive virtual and physical journey from the Mediterranean nut orchards to the consumer application. With the use of the Nut Sensory Language customers learn how to differentiate taste, texture and flavour in nut experiences.
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