The events will bring together over 277 leading companies to showcase their innovative plant-based food offerings in the UK and North America.
Plant Based World, the 100% plant-based exhibition and conference originally set to return to New York and launch in London this summer, has been attracting an increasingly global audience of buyers and industry professionals. Seeking to ensure their participation, show organizers JD Events LLC have been closely monitoring the situation including vaccine rollouts, international travel rules and government guidelines.
The UK Government’s recent roadmap announcement fell short of guaranteeing a timeline of relaxing lockdown measures and it is unclear if international visitors originally hoping to attend PBW Europe in the summer would be allowed entry to the country.
In a move that prioritises the safety, comfort, and confidence of the attendees, PBW Europe has been postponed and will now take place on 15-16 October 2021 at London’s Business Design Centre, presenting an unmissable line-up of exhibitors and speakers. These additional months will prove crucial for delivery of a safe show, accommodating the government’s target to vaccinate all adults by the end of July, and better rapid testing for everyone to feel confident to attend.
At the show, visitors will be able to taste products, ask questions, meet new contacts, and gain a deeper understanding of the benefits of introducing plant-based foods into a business. Brands who have already signed up to attend include major household names, Iceland, Aldi, Waitrose & Partners, Co-Op, Starbucks, Nando’s, and Hello Fresh.
Alongside PBW Europe in the autumn will be its sister event, Plant Based World North America. In a move that similarly safeguards the running of the show, PBW North America has been re-scheduled to take place 9-10 December 2021.
Both events feature leading plant-based food manufacturers from around the world, showcasing the latest innovations in meat, dairy, and egg alternatives. As anticipation grows, more companies are continuing to sign up to exhibit each week. Amongst the latest high-profile names to join is Nestle Professional, representing their Garden Gourmet range of plant-based products.
Commenting on the move, Jessica Booth, NPD Project Manager at Meatless Farm, which will also be exhibiting at the European show, said: “We’re super excited to be at Plant Based World Expo Europe 2021 and are happy the team moved it to the new dates in October as restrictions relax. We can’t wait to connect with new, and current, buyers as the industry picks back up after the last year and the mainstream demand for plant-based options continues to increase!”
Jonathan Morley, Managing Director of Plant Based Global, said: “The move is welcomed and supported by everyone in the plant-based sector and the wider food industry. The new show dates will allow millions more people to be vaccinated against COVID-19 and only builds further anticipation for the in-person events we all miss so much, which will showcase the latest and greatest plant-based products. We all want to reconnect in person with our suppliers, buyers, guests, investors, friends, and colleagues – and meet new contacts. To do that with confidence and respect for everyone’s safety is paramount.”
For further information about Plant Based World Europe, and to register to attend, please visit http://www.plantbasedworldeurope.com/ and to exhibit, contact the show team on 01306 775 059.
Innovations in Food (& Beverage) Technology is a quarterly magazine distributed globally both in Print and Digital formats. www.innovationsfood.com. Twitter: @Innovfoodtech. Instagram: @innovationsinfoodtechnology. Linkedin: www.linkedin.com/in/terry-prior52