Grøntvedt Biotech to launch a new product at SupplySide West
Part of the well-established Norwegian Grøntvedt Group and with a long history of processing sustainable pelagic fish, the company’s recently inaugurated Biotech division have launched a novel omega-3 oil that’s rich in cetoleic acid.
“We’ve been working with herring and mackerel for generations and understand the health benefits that these fatty fish offer,” says Bjørnar Grøntvedt, CEO, Grøntvedt Group. “We’ve now developed our own herring oil and made a completely smell- and taste-free omega-3 oil with a high cetoleic acid content.”
“The cetoleic acid, which is only found in North Atlantic pelagic fish species, makes this omega-3 oil unique. High value of cetoleic acid, is known to boost the human body’s ability to convert ALA into EPA and DHA.1 ” adds Henrik Traaholt, Chief Commercial Officer. Having worked with herring and mackerel since 1830 and with full access to a sustainable marine source, we’re looking forward as a company to scaling-up production, building long-term partnerships and bringing this innovative product to the global market in both liquid and capsule forms.”
“The immediate processing reduces the risk of oxidation, we’re only using a single species that’s not adversely affected by ocean pollutants (herring swim neither near the surface nor the bottom of the sea) and have access to a cutting-edge, low carbon footprint plant.”
Grøntvedt Biotech is delighted to make its first-time appearance at the SupplySide West (SSW) 2022 trade show in Las Vegas (NV, US). Offering a vertically integrated operation, which benefits from a state-of-the-art processing system that uses a low-temperature, solvent-free procedure, 100% traceable and sustainably sourced herring are processed from “fish to oil” in 30 minutes.
Norwegian herring and mackerel have been a cornerstone of the Norwegian and European diet for several thousand years. Norwegian herring is known for its high fatty acid content and nutritional value. In recent years, the benefits of cetoleic acid have been elucidated and shown to stimulate human cells to produce EPA and DHA. Grøntvedt Biotech is conducting further clinical studies to support the science behind cetoleic acid and its health benefits.
SupplySide West is the largest trade show for professionals in the dietary supplement, beverage, functional food, personal care and sports nutrition industries. To learn more about Grøntvedt Biotech’s products, please come and meet the team on Booth #5949, visit us at www.grontvedtbiotech.com and look out for the latest updates on our webpage and Linkedin page.
REFERENCE
- cambridge.org/core/journals/british-journal-of-nutrition/article/longchain-monounsaturated-cetoleic-acid-improves-the-efficiency-of-the-n3-fatty-acid-metabolic-pathway-in-atlantic-salmon-and-human-hepg2-cells/1DAD2BDFE82B86BB58397A3F0EA2CB22.
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