Join Kaneka Nutrients on stand J104 from 9th-11th May 2023 in Geneva
Kaneka Nutrients Europe will spotlight Ubiquinol by Kaneka’s multiple health benefits and market-leading quality profile at this year’s Vitafoods Europe exhibition. With a focus on the myriad of health benefits, mechanism of action, quality and versatility of the well-known nutraceutical ingredient, the team on stand will also reveal Ubiquinol’s refreshed product positioning and present new, on-trend functional food formats to inspire innovation. Developed in line with consumer demand for safe, natural supplements, the new visual identity aims to highlight the ingredient’s potential to support manufacturers looking to go to market with new, in-demand solutions across key health areas including healthy ageing, beauty from within and sports recovery.
“For decades, Kaneka Nutrients has been using the power of science to develop new ingredients that can help people to live long and healthy lives. Now, as consumer demands continue to evolve, it’s important to keep pace with the change. That’s why we’re refreshing our Ubiquinol product brand to show its full potential to address shifting market needs,” comments Filip Van hulle, General Manager at Kaneka Nutrients Europe.
“47% of consumers agree that looking after their health is important to them in order to live a longer, healthier life, and our Ubiquinol ingredient is a game-changer in this sense. Popular within consumers, Ubiquinol has been available on the market for years, but we’re still far from having explored its full health potential. The rebrand shines a spotlight on how this vital ingredient can drive product innovation across multiple health areas and in a variety of application formats.”
Fully charged cells: multiple benefits
Ubiquinol, the active form of CoQ10, is one of the most powerful, fat-soluble antioxidants in the body. Naturally produced in the human body and essential for the effective functioning of our cells, Ubiquinol helps convert carbohydrates and fats into energy at cellular level. After the age of 40, Ubiquinol levels in the body start to decrease and so does our ability to restore it.1 Ubiquinol boosts cell energy production and reduces oxidative stress, making it a powerful ally for healthy ageing formulations.2 Boasting decades of clinical research, Ubiquinol supplementation has also been shown to support cognitive function, slow the skin’s ageing process, help maintain a healthy heart and cardiovascular system, as well as sustaining healthy LDL cholesterol levels. Ubiquinol is therefore the ideal companion ingredient for any product that aims to support the demanding lifestyles of today’s active consumers.
Kaneka Ubiquinol® is unique as it is bioidentical to the ubiquinol naturally produced in our mitochondria and is manufactured through a pharma-grade, patented bio fermentation process of non-GMO yeast, providing unmatched bioavailability and bioactivity. Effective at low dosage of (100 mg) per day, Kaneka Ubiquinol® is highly versatile for a multitude of delivery forms and by design it supports the growing demand for plant-based dosage formats, making it the ideal ingredient to incorporate into consumer’s daily diets. Visitors to the stand are invited to try samples of innovative functional food applications, such as gummies to support beauty from within, easy-to-swallow supplements for healthy ageing and a new generation of tasty, all-natural snack bars for sports nutrition.
Visit Kaneka Nutrients Europe at Vitafoods Europe 2023 on stand J104, and find out more about Kaneka Ubiquinol®‘s potential for vitality here: Kaneka Ubiquinol – Kaneka Nutrients
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