Fermentation expert puts customer ease at the forefront with systematic changes.
Gnosis by Lesaffre (Gnosis), a key global player in ingredients developed from fermentation, is well known for its expansive offer of branded ingredients for wellness & immune health, mood & cognitive health, mobility & joint health, reproduction & women’s health, and digestion & gut health, serving human health and global wellbeing. Gnosis is not a company to rest on its laurels. To better serve the global nutraceutical, pharmaceutical, and food & beverage markets, Gnosis has methodically orchestrated new elements. These elements aim to highlight innovation & product development, enhance services & customer experience, and uphold corporate social responsibility (CSR). The company’s focus is to ensure a seamless experience for current and potential customers while having a minimal impact on the planet.
“The customer is at the center of everything we do. We are here to guide them through bringing the best products to market, offering clinically validated ingredients that meet their specific needs. Our highest priority is to ensure that we take the burden off their shoulders while providing a transparent experience,” says Philippe Caillat Gnosis’ Global Marketing Director. “But it is also about listening to our customers – What drives them? What are they looking for in a partner? How can we continue to grow so we as a company remain relevant while also exceeding their expectation with our products?”
To that end, Gnosis has been engaging with its customers, while actively monitoring industry trends. What it discovered along the way has driven multiple developments:
Product Innovation
- To elevate the company’s Digestion & Gut Health solutions, Gnosis launched its Phages-based ingredient line, a burgeoning new advancement that can target specific pro-inflammatory or pathogenic bacteria in the gut, thus, potentially enhancing the gastrointestinal benefits of probiotics. Rising consumer interest in microbiome balance has driven success in the overall digestive health market. Phages are a cutting-edge opportunity for dietary supplement, nutraceutical, and functional food and beverage brands to promote peace of mind and microbiome balance in their products.
- Taking its trusted Red Star Yeast to the next level, Gnosis launched its Red Star Yeast Foodservice offer in the US at this year’s Natural Products Expo West, updating its offer to include individual sachets of Red Star Yeast to be used on the go, 3.0-oz jars that can be placed on tables in restaurants, and 6-lb. and 10-lb. pails for use in kitchens by chefs. Further, the company launched a new Red Star Yeast Website (redstaryeast.com), which features enhanced navigation and new recipes.
- To advance LifeinUärhamnosus GG product line, Gnosis just launched L.rhanmnosus GG 350, meeting the market standard (350.109 CFU/g) while utilizing proprietary production processes to enhance stability.
Services
- To prepare for the next era of Vitamin K2, Gnosis introduced a new brand identity for its uniquely clinically validated MenaQ7â Vitamin K2 as MK-7, which includes a thorough refresh of the ingredient’s website menaq7.com. With a rock-solid foundation of clinical evidence confirming MenaQ7’s benefits for bone and heart health, the company is exploring and validating new indications and applications for Vitamin K2 as MK-7.
- To best communicate with partners and potential new customers, Gnosis by Lesaffre has launched its new website (gnosisbylesaffre) with more content and resources, including e-books, white papers, videos, and infographics, and delivering a new digital experience.
Corporate Responsibility
- To accelerate corporate social responsibility (CSR) topics, Gnosis added a CSR Manager in February 2023 to explore new tangible initiatives, as well as coordinate the company’s sustainability strategies, such as annual goals in reduction of carbon emission and water consumption, improvement of the social impact of its supply chain, and joint action with community NGOs (non-governmental organizations) to impact wellbeing.
“These advancements have been in process for some time, with our team diligently working to ensure seamless transitions and purpose for our changes,” says Caillat. “And yet, we recognize we still have more to bring to the market, including a rebranding of our Extrafolate-S in June.
“With our unwavering commitment to innovation and sustainability, we are excited to embark on this journey as an even stronger and more reliable partner for our customers.”
Innovations in Food (& Beverage) Technology is a quarterly magazine distributed globally both in Print and Digital formats. www.innovationsfood.com. Twitter: @Innovfoodtech. Instagram: @innovationsinfoodtechnology. Linkedin: www.linkedin.com/in/terry-prior52
