BioGaia AB (NASDAQ: BIOG) is expanding its global footprint by establishing direct sales in the Netherlands initially through an online approach. BioGaia will launch sales of its products on the major local marketplaces, Bol.com and Amazon.nl. This initiative supports BioGaia’s long-term strategy to expand through direct sales and bring its clinically proven probiotics closer to consumers.
The Netherlands is one of the last countries in Europe where our products are not yet available through our own direct sales or a distributor. Given the strong potential and increasing interest in probiotics in the Netherlands, it is a natural step for us to explore this opportunity, gain insights, and work to meet the growing local demand.
Theresa Agnew, President and CEO of BioGaia, stated: “The Netherlands represents an exciting opportunity for BioGaia. By employing a cost-efficient and streamlined go-to-market approach, we can effectively explore the potential of this market before deciding whether to establish local operations. This strategy enables us to leverage our global expertise to provide enhanced support to retailers and consumers. It also aligns with our business-to-consumer strategy, building on the success we’ve achieved in other direct markets.”
Innovations in Food (& Beverage) Technology is a quarterly magazine distributed globally both in Print and Digital formats. www.innovationsfood.com. Twitter: @Innovfoodtech. Instagram: @innovationsinfoodtechnology. Linkedin: www.linkedin.com/in/terry-prior52
