BioGaia has extended its collaboration with Grace International, giving the company exclusive rights to market and sell its probiotic drops for infants in South Korea.
Grace International, who has managed BioGaia’s adult gut health portfolio since 2021, took over as official distributor of the baby gut health range as of January 1st, 2022. The probiotic drops for babies are being re-launched by the new distributor to target consumers, with a campaign kicking off this month.
“BioGaia is a world leader in clinically proven probiotics, with sales in over 100 countries. The company’s probiotics are among the most scientifically well-documented in the world, in terms of both efficacy and safety”, says Abe Cho, CEO of Grace International.
Online and off-line
Grace International is now launching an extensive marketing campaign for Protectis baby drops. The products will be sold through both online and offline at retailers, in line with BioGaia’s omnichannel strategy.
“Grace International has an extensive network and proven capability in penetrating the supplement market and reaching consumers across all channels. Protectis is already a trusted brand among South Korean health care professionals. Working with Grace International our ambition is for it to become an equally well-known and trusted probiotic brand among consumers, says Isabelle Ducellier”, CEO of BioGaia.
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