Extension of Fresno site increases production capacity of proprietary crystal colors to meet growing preference for natural color solutions
California Natural Color, a leading ingredient supplier of natural colors, premium grape juice concentrates and grape seed extract, recently broke ground on the expansion of its headquarters and primary production facility in Fresno, California. The additions will support the company’s business endeavors, expand production capabilities for high-demand grape seed extract and help meet the growing need for natural color solutions as more major brands and retailers transition away from synthetic food dyes.
The expanded space will increase capacity by 300%, allowing California Natural Color to scale the production of grape seed extract and natural color products.
The groundbreaking ceremony was attended by Fresno Mayor Jerry P. Dyer, several city leaders and company leadership.
“We are proud to break ground on the expansion of California Natural Color’s site in Fresno, California,” said Jorge Ortiz, Director of Operations. “This new development is the result of hard work and collaboration, and it is our goal that the upgraded facility will enhance the company’s ability to better serve customers globally.”
“California Natural Color has been a trusted provider of natural color and ingredient solutions for the food, beverage and nutraceutical sectors since 1994 and continues to grow and evolve along with the industry,” said Bill McMorran, Vice President and General Manager. “Currently, natural color is a major topic of conversation with regulatory tightening, retailer mandates and growing awareness of ingredient sourcing, driving a strong shift away from artificial food colorings. With this upcoming expansion, we are well positioned to continue to meet rising market demand by increasing the production capabilities of our broad portfolio of naturally derived color and our innovative crystal technology.”
California Natural Color delivers naturally sourced, clean label color solutions with vibrant visual appeal, supporting companies with their transition away from synthetic dyes. Its world-class R&D, hands-on technical support and collaborative innovation resources are designed to help brands navigate formulation challenges with confidence to create clean label products using natural ingredients that today’s consumers demand.
To learn more, please visit www.californianaturalcolor.com.
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