Global ingredient supplier showcases vibrant, natural color palette and proprietary crystal color technology
California Natural Color, a leading global ingredient supplier of natural colors, premium grape juice concentrates and grape seed extract, will highlight its range of natural color solutions for food and beverage development during Natural Products Expo West (NPEW) 2025 in Anaheim, CA, March 4-7. Attendees who visit booth #2592 can discover the full rainbow of natural color solutions available from California Natural Color, including its innovative, sustainable crystal color portfolio, ideal for a range of consumer-favorite applications including functional beverages, ready-to-mix powders, mocktails, confections, gummies, marshmallows and more.
“We strive to provide manufacturers with color solutions that meet their production challenges and also appeal to the modern consumer desire for ingredients from nature,” said Dana Osborn, Marketing Manager of California Natural Color. “Natural Products Expo West really showcases the growth that has happened in the industry, as more and more consumers seek out products without artificial ingredients. Our natural color solutions make it possible to create bright, eye-catching applications, with a clean and transparent label.”
Beyond consumer appeal, proprietary crystal color technology from California Natural Color delivers manufacturing benefits that make it an ideal alternative to traditional coloring methods. These innovative solutions are completely water soluble, produce less dust in handling, and have up to a five-year shelf life. They have a high color intensity and do not require refrigeration, leading to supply chain savings that support customer sustainability efforts.
“We strive to innovate and optimize natural solutions for the industry, providing vibrant shades that are easy to work with and deliver fantastic results,” said Osborn. “We’re excited to meet with customers and industry professionals at Expo West and share the benefits of our crystal color portfolio.”
Crystal Color
Through proprietary drying technology, California Natural Color creates a unique, carrier-free crystal format that provides an exceptionally high color concentration—up to five times more concentrated than competitors’ liquid or spray-dried solutions.
Grape Seed Extract
In addition to their latest crystal color solutions, California Natural Color will be showcasing its grape seed extract ingredients, ActiVin™ & MegaNatural BP®. These grape seed extracts are ideal for use in supplements and can help maintain healthy blood pressure, offering improved bioavailability and greater absorption compared to other commodity grape seed extracts in the market.
California Natural Color’s NPEW booth #2592 is a must-visit for formulators interested in creating natural product concepts. Developers can experience the vivid shades for themselves and meet with experts to learn more about the advantages of their crystal delivery format and explore turnkey natural color solutions ideal for clean label formulations that support sustainability goals.
Meet the California Natural Color team at booth #2592, or visit the website at www.californianaturalcolor.com.
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