Following JECFA approval, the Codex Alimentarius (Codex) has adopted the processes of bioconversion and fermentation used for the production of Reb M into its guidelines. This addition enables PureCircle™ by Ingredion to sell Reb M and a range of proprietary blends from its bioconversion process as well as Reb M from fermentation (also referred to as Fermented Sugarcane Reb M), in addition to the existing stevia sweetener and taste modifier portfolio offered across South Africa, Kenya, Nigeria, Saudi Arabia and other GCC (Gulf Cooperation Council) countries.
Most stevia varieties contain minor quantities of naturally occurring Reb M, which makes it difficult to sustainably scale the ingredient. PureCircle’s advancements in agronomy science and expansive stevia experience, has enabled the company to better maximize the output of each stevia leaf. With increasing demand for Reb M and other novel steviol glycosides, PureCircle has also invested in new production technologies, including bioconversion and fermentation, with the aim of delivering more cost-effective sustainable solutions to manufacturers. PureCircle is the only stevia supplier able to offer all three Reb M technologies and sources to scale, either alone or in combination with the rest of their proprietary portfolio of sweeteners and flavour modifiers.
Sue Bancroft, PureCircle EMEA, commented: “With three technologies, extract, bioconversion and fermentation, available to produce Reb M, PureCircle’s range of plant-based, stevia leaf sweeteners and flavour modifiers is the most comprehensive range available. The technologies enable us to scale up these processes and offer sustainable sourcing and favourable cost in use according to customer, sweetening targets, application needs and budgets. PureCircle has long supported food and beverage formulators across the region, committed to formulating a complete and balanced sugar reduction solution that consumers love. Having the three options now available in large parts of Africa and the Middle East, will enable more manufacturers in the region to develop cost effective, naturally sourced reduced-sugar solutions.”
Combining PureCircle’s global innovation and sugar reduction expertise, with Ingredion’s industry leading formulation capabilities and broad ingredient portfolio, PureCircle™ by Ingredion helps food and beverage organisations of all sizes, develop consumer-winning products using ingredients that optimise sweetness, minimise calories, enhance taste and deliver great texture.
For more information about PureCircle by Ingredion’s stevia solutions, please visit: https://PureCircle.com
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