Finalized name change to “HUMBLE GROUP” and short name “HUMBLE”

Previous Bayn Group AB (publ) (“Humble”, “the Company”) has completed the name change to Humble Group, which was voted through at the previous Extraordinary General Meeting held on April 14, 2021. The company is still listed on Nasdaq Frist North SE but now goes by the name “Humble Group” and with the new card symbol HUMBLE. For more information regarding the new branding, visit or the company’s Instagram.

“It feels very good that we have finalized the name change. As we have communicated with our bigger vision and long-term plans for the group, a good name is becoming increasingly important and relevant to the group we want to build. Humble is a group of entrepreneurs who are humble to the huge FMCG (Fast-Moving Consumer Goods) market and its need to change, where we together strengthen each other and have greater power to influence. For the new companies that become part of our journey, it also gives a clear picture of what it is like to be part of the Humble Group and our view of collaboration and leadership. Since we communicated the acquisition strategy after the Pändy transaction a little over a year ago, we have now, after last week’s transactions, capital injection, updated branding and name change, got the most important pieces of the puzzle in place needed to continue to grow and realize our vision of become a leading player in for future FMCG-products and brands” says Simon Petrén, CEO Humble Group AB.


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