Finzelberg unveils AGILIROSE® BEAUTY at Vitafoods Europe 2025

Finzelberg, a global supplier of botanical ingredients to the pharmaceutical and nutraceutical industries, announced the launch of AGILIROSE® BEAUTY, its newest branded ingredient, targeted at ‘Beauty from Within’ formulations at recent Vitafoods Europe, held from May 20 to 22 at Fira Barcelona, Spain.

This cutting-edge, science-backed branded ingredient is specifically designed for formulators of beauty-from-within supplements, offering a powerful solution to meet the surging demand for enhanced skin health and visible radiance. With the global health and beauty supplements market projected to soar from $54.5bn in 2022 to $89.3bn by 2032, AGILIROSE® BEAUTY arrives at a pivotal moment for innovation in the sector.

AGILIROSE® BEAUTY is derived from the skin of wild-growing rosehip berries, long valued for their wellness properties and sustainably harvested to protect natural ecosystems. A proprietary, patented process, combining enzymatic degradation, selective membrane filtration, and a gentle drying technique enables Finzelberg to isolate and preserve the ingredient’s potent polyphenols and anti-inflammatory benefits. The result is a powerful extract, clinically proven to support skin firmness, structure, and elasticity while reinforcing the skin barrier, providing deep, nourishing care from within.

A clinically backed innovation in skin barrier support

AGILIROSE® BEAUTY is formulated specifically for nutraceutical and beauty supplement brands and harnesses the synergistic power of collagen and Finzelberg’s proprietary patented Rosehip extract. The product offers brands additional leverage in the booming beauty-from-within category as a very potent nutricosmetic tailored to women. The new product is particularly designed for use in beauty-from-within applications and developed to complement collagen-based supplements.

A recent clinical study shows that “AGILIROSE® BEAUTY delivers measurable improvements in skin barrier function, hydration, firmness, and elasticity,” says Dr Cynthia Suarez-Rizzo, Project Manager New Product Development at Finzelberg. “In addition, consumers taking AGILIROSE® BEAUTY reported more radiant complexions, reduced dryness, and a visibly healthier skin texture. AGILIROSE® BEAUTY  nourishes the skin by supporting firmness, structure and elasticity while strengthening the skin barrier. Our study results revealed an 18% increase in cutaneous hydration rate and 37% increase in skin density measured after 8 weeks and nearly 90% of participants reported improved skin results after 8 weeks, says Dr. Cynthia Suarez-Rizzo.”

The power of rosehip – nature’s skin multitasker

Rosehip (Rosa canina L.) and its water-extract, are rich in bioactive compounds such as antioxidants and therefore scavenges reactive oxygen species and thus reduces skin damage, increases moisture content, improves skin regeneration1.

Previous studies have shown an anti-inflammatory effect of this rosehip peels extract through cytokine release reduction and TNF alpha inhibition 2,3 as well as a synergistic effect between collagen hydrolysates and this special Rosehip extract when both are simultaneously given. Moreover, the most recent studies, which are related to skin and its metabolism, have shown that the extract modulates the expression of many genes functionally categorised into pathways related to skin health, including synthesis of structural proteins of the epidermis, integrity and function of the skin barrier, anti-inflammatory function, and antioxidant defense4.

“Research continues to point to the fact that effective botanical extracts are a deeply functional option in the creation of supplements and functional foods that can boost overall health and well-being. Our range of products is ideally placed to meet all modern consumer needs, particularly around brain health, mood and cognition, gut health & microbiome support, sports and active nutrition, metabolic health, women’s health and now with the launch of AGILIROSE® BEAUTY, the exciting area of ‘beauty from within’ supplements”, says Martin Felkner, Senior Expert Branded Ingredients at Finzelberg.

Why formulators should choose AGILIROSE® BEAUTY

In new product formulations, AGILIROSE® BEAUTY is ideal for inclusion in capsules, powders, gummies, and functional beverages. Its clean label and plant-powered multifunctionality make it a flexible foundational ingredient in different formats and product applications, empowering brands to create cutting-edge beauty-from-within products that resonate with today’s ingredient-savvy, results-driven consumers.

“We deliver effective results thanks to our high-performing botanical extracts and the excellent, science-based advice we offer our customers in the pharmaceutical and dietary supplement industries,” says Finzelberg CEO Michael Braig. “We assure the highest quality from the field to the final product. Over our history of 150 years we have consistently proven that we can get the very best results for our customers – thanks to our innovative power and our commitment to quality. And we have had close, trusting relationships with many of our customers for several decades now.”

For additional information about AGILIROSE® BEAUTY and its use in new product formulations that support skin health, contact the Finzelberg sales team or visit www.finzelberg.com.

References:

  1. U. Wollenweber, C. G. Suárez; Blue-Light Reimaged – Delighting Ingredients for Skin Protection – Beyond Personal Care: Nutricosmetics; SOFW-Journal (7/8, 2021) 147, 16-23.
  2. B. Walbroel, B. Feistel; A new refined Rose hip extract and its anti-arthritic potential. Zeitschrift für Phytotherapie. (2009) 30, 47.
  3. B. Feistel, B. Walbroel; A purified Rose hip extract – effective in a new joint health concept. Zeitschrift für Phytotherapie (2012), 33, 10.
  4. C.G..Suarez, C. Bender, B. Feistel, R. Roth-Ehrang; A refined extract of Rosehip modulates skin genes: New evidence for a nutricosmetic. International Congress on Natural Products Research July 2024.

 

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