Agreement meets consumer demand for products to support gut health, while providing innovative, nutritious food and wellness experiences.
Givaudan today announced an agreement with food ingredients company, COMET, to become an authorized distributor of its natural, gut-friendly fiber Arrabina®[1] for the US market.
Arrabina® is a gluten-free wheat fiber extract[2], with a naturally diverse and unique composition. Unlike other isolated fibers, Arrabina® is a unique mix of prebiotics as found in nature, including arabinoxylan and lignin, and is abundant in polyphenols. This dietary fiber is shown to have a microbiome-modulating effect[3] and exceptional tolerability, even at three servings daily[4].
Consumers are increasingly becoming aware of the role of the gut in their wellbeing. 72% of consumers say that digestive health is an important aspect of their overall health[5]. But 90% – or 300 million Americans – fall short of the fiber consumption needed[6], leading to increased demand for innovative nutraceutical and food and beverage products.
Timothee Olagne, Health and Nutrition Category Director, Givaudan said, “We are delighted to collaborate with COMET and offer its unique, natural fiber that is sustainably sourced. We selected COMET’s Arrabina® as it allows our customers to enhance the nutritional value of their products and deliver innovative food experiences with gut health benefits.”
Loula Merkel, CEO of COMET commented: “As we enter into our second year of full-scale production, we are excited to collaborate with Givaudan to expand our market reach for Arrabina®.”
Arrabina® is stable at low pH and high temperatures making it a suitable ingredient for a variety of applications. This sustainable fiber is upcycled certified, has a low carbon footprint and also uses renewable energy for production. The new ingredient complements Givaudan’s oat prebiotic fiber, OatWell®, providing a portfolio of fiber ingredients to address the growing consumer demand for gut health solutions.
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