Visit stand 3J54 | 20–22 May | Barcelona, Spain
Givaudan, a global leader in Taste & Wellbeing, will present its scientifically-backed botanical ingredients for Women’s Health, Mind & Energy, Physical Health and Gut & Immunity at Vitafoods Europe 2025. Visitors to stand 3J54 can sample innovative concepts that highlight the company’s expertise in science, sustainability and taste. Givaudan’s unique approach has led to securing finalist status in two categories at this year’s Nutraingredients awards. The company will also unveil a brand-new ingredient designed to support mental performance in stressful situations, accompanied by a presentation.
Meeting evolving consumer demands
The global nutraceuticals market continues to expand and is projected to grow at a compound annual growth rate (CAGR) of 6% over the next three years.[1] This is primarily driven by an increasing desire among consumers to proactively manage their health. As they incorporate health-promoting products into their routines, consumers are expecting better-tasting and convenient formats, such as instant drinks, gels, bars and gummies.
Givaudan Taste & Wellbeing experts will be on-site to discuss strategies for helping customers address these demands and co-create the dietary supplements of tomorrow.
Key highlights at stand 3J54
Visitors to the stand can experience Givaudan’s branded botanical ingredients, including:
● Her Health: an instant drink for women’s urinary tract health made with Pacran™, which has been shown to reduce overall UTI incidence and recurrence[2]
● Meno Power: tablets with Lifenol™ to support menopausal symptoms and women’s overall bone health[3]
● Peak Performance: a protein bar with Cereboost™ and natural vitamin C from acerola to support mental and physical energy[4]
● Heart Guard: capsules with Cocoactiv™ to support heart health and blood flow[5]
These products illustrate Givaudan’s expertise in responsible botanical sourcing, rigorous scientific validation and ability to overcome the taste challenges often associated with these powerful botanicals.
Nutraingredients awards finalists
Givaudan has been named as a finalist for two Nutraingredients awards, to be held on 21st May:
● LifenolTM, a branded botanical ingredient for menopausal symptoms and bone health, is a finalist in the ‘Innovation in Women’s Health’ category
● GUARABEST, a Givaudan regenerative agriculture programme, is a finalist for ‘Sustainability Initiative of the Year’
Exclusive presentation
Givaudan will also unveil a new innovative ingredient as part of a short presentation entitled ‘A new approach to stress management’ at the New Ingredients Theatre on Monday, 21st May, at 16:30 (CEST). Visit the stand for an exclusive tasting of the new ingredient.
Explore Givaudan’s complete ingredients portfolio, market insights and scientific expertise at Vitafoods Europe 2025.
● Date: 20–22 May 2025
● Location: Stand 3J54, Barcelona, Spain
For more information, please visit the Givaudan Health & Nutrition Hub: https://healthnutritionhub.givaudan.com/
Innovations in Food (& Beverage) Technology is a quarterly magazine distributed globally both in Print and Digital formats. www.innovationsfood.com. Twitter: @Innovfoodtech. Instagram: @innovationsinfoodtechnology. Linkedin: www.linkedin.com/in/terry-prior52
