Ingredion expands portfolio of clean label instant starches

Ingredion EMEA has expanded its portfolio of clean label texturizers, with four new NOVATION® Lumina instant cold water swelling (CWS) starches – the NOVATION® Lumina 340, 650, 4600 and 5600. The new functional native CWS starches provide instant viscosity, where required, with a focus on savoury and bakery filling applications. They will enable manufacturers to create recipes with a cleaner label and more recognisable ingredients that consumers trust.

The market of clean label food and drink is set to be valued at over $64 billion by 2026[1], making it an increasingly more vital market for manufacturers to tap into.

Constantin Drapatz, Senior Marketing Manager Clean and Simple Ingredients, Ingredion EMEA, said: “Consumer demand across Europe, the Middle East and Africa for products with a ‘natural’ or ‘all-natural’ claim, increased by 30% from 2019 to 2020, this claim shows the highest growth rate and market size[2]. We are seeing a big comeback of frozen foods, as people are working from home and, myself included, are in need of convenient meals. Additionally, clean label in bakery is growing and is among the top five categories where consumers want clean label options[3]. So, the launch of our new starch portfolio has come at a very valuable time for manufacturers.”

Ingredion´s proprietary LuminaTM technology enables manufacturers to create delicate food applications, that require mild flavours and colours. The new NOVATION® Lumina CWS starches can also provide superior texture, when compared with drum-dried starches. The portfolio of starches are suitable for use in mayonnaise, dressings, sauces and dips, pizza toppings, ready meal cold dishing, instant desserts, bakery creams and fruit fillings. In ready meals in particular, these instant starches serve a variety of support functionality – cold-dishing, preventing excessive flow, adjusting batter and sauce viscosities, as well as allowing for the suspension of particulates.

Drapatz continues: “Product developers can create consumer-preferred textures and be reassured on shelf-life stability and in-process performance with our new range. Additionally, product marketers can take advantage of the most impactful claims in EMEA, such as ´natural´ and no additives[4]. In the short-term, organic positioning has seen a strong boost. And looking at the medium to longer-term, shorter labels and ingredients that are multi-functional whilst complementing the product´s core values, will become increasingly more important.”

The launch consists of four types of cold water swelling starches, to meet varying requirements. NOVATION® Lumina 340 combines a light-colouring and neutral flavour with excellent cold storage and freeze/thaw stability with a high process tolerance.

NOVATION® Lumina 650 combines a light-colouring and neutral flavour with excellent cold storage and freeze/thaw stability with a low to medium process tolerance and improved dispersion. NOVATION® Lumina 4600 is a functional, clean label, waxy maize starch with medium process tolerance. It provides viscosity without heating and glossiness, and a clean flavour and colour profile in sensitive and high starch dosage applications.

NOVATION® LUMINA 5600 combines the functionality of NOVATION® Lumina 4600 with a coarse granularity, perfectly suitable for instant and ‘add hot water’ applications, that tend to lump and also where a slower hydration is required, such as mixing in low temperatures or processes that have challenges of mixing and dispersion, such as sauces, gravies and powder mixes.

NOVATION® Lumina 340 and NOVATION® Lumina 650 are ideal for extended cold-storage and frozen ready meals, as well as dressings that are prone to gelling over their shelf life.

By working in collaboration with Ingredion’s team of application specialists, food and beverage manufacturers will learn how to reformulate and deliver consumer-loved and compliant organic products.

To learn more about the new NOVATION® Lumina range, or to request a product sample, please visit: https://bit.ly/3f24TX6

[1] Allied Market Research, January 2020

2 Euromonitor International Passport: Competitor strategies in ingredients, August 2020

3 Ingredion Proprietary consumer research, 2017 / 2019

4 Ingredion Proprietary consumer research, 2020

 

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