Join Kaneka Nutrients on stand #K130 from 14-16 May 2024 in Geneva
Kaneka Nutrients, a leading manufacturer of high-quality nutritional ingredients for the nutraceutical, food and beverage industries, is set to celebrate the 15-year anniversary of its flagship ingredient, Kaneka Ubiquinol™, at Vitafoods Europe in Geneva from 14-16 May 2024. To mark this milestone, the company will shine a spotlight on the latest science behind this powerful ingredient and unveil the findings of a new consumer research study exploring its effect on post-menopausal women. Visitors are invited to booth #K130 to sample new prototype applications of Kaneka Ubiquinol™ targeting a wide range of health areas, showcasing how brands can leverage the ingredient to help consumers to live life to the full.
Filip Van hulle, General Manager of Kaneka Nutrients Europe, said “We’re hugely excited to be back at the world’s leading nutraceutical show – and this year is particularly special for us as we celebrate 15 years of Kaneka Ubiquinol™. I’ve been part of the journey since the very beginning and in this time we’ve developed a growing body of evidence to demonstrate the power of this magic ingredient. Now, we look forward to exploring the next chapter with some exciting projects underway to unlock the full potential of ubiquinol and support vitality at all life stages – from conception to healthy ageing.”
Visitors to booth #K130 can explore the history of Kaneka Ubiquinol™, supported by over 45 years of research and over 90 scientific studies, demonstrating the mitochondrial effects of ubiquinol at a cellular level. Attendees are invited to discover new delivery formats with tasting samples on the stand – from gummies and easy-to-swallow capsules to tasty all-natural snack bars. These applications target a wide range of health areas – from fertility and sports nutrition to cognitive and mental health, cardiovascular health, beauty-from-within and healthy ageing. Kaneka Ubiquinol™ will also feature in the New Product Zone, where it will be included in two new finished dosage applications: Daily Essentials – a multivitamin from Nutrisan to support overall health, boost immunity, and reduce fatigue – and QuatroQuinol7 – a capsule created in collaboration with Gnosis by Lesaffre to support fertility and conception. Visitors can also try the company’s delicious, raw energy Belgian chocolate bar prototype, UB chocpro, at the Tasting Zone.
The consumer verdict: post-menopausal women share their feedback
At the show, Kaneka Nutrients will reveal the results of its latest consumer research project exploring the effects of Kaneka Ubiquinol™ based on live feedback from 200 menopausal women. The research, conducted in collaboration with an independent French research institute and French lifestyle influencer Virginie Florin – analysed the effects of Ubiquinol™ supplementation, as experienced by post-menopausal women. As part of this project, Florin recruited 200 of her female followers who were experiencing the after-effects of the menopause and invited them to participate in the project. The women were asked to take a 200mg/day dosage of Kaneka Ubiquinol™ over a two-month period, monitor the effects and report back on their observations.
“With consumers beginning to talk more openly about the effects of the menopause on health and wellness, there is a growing appetite for supplement manufacturers to develop new solutions in this space,” comments Van hulle. “Recent clinical studies have demonstrated the potential of Kaneka Ubiquinol™ to support post-menopausal health, but with this project we wanted to go direct to consumers to understand their first-hand experience of ubiquinol supplementation. We’re eager to share the results with our new and existing partners and to explore how we can work together to empower women through all stages of life.”
Visitors to Vitafoods Europe 2024 can find out more about Kaneka Ubiquinol™ by registering here and visiting booth #K130.
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