Lubrizol will present its consumer-centric nutraceutical solutions at Vitafoods Europe. Taking the spotlight is the beauty-from-within formulation CURCUSHINE™, a microencapsulated, science-backed concentrated curcumin product designed to enhance skin luminosity, reduce pigmentation, and support anti-aging.
Lubrizol’s dynamic booth at the expo will feature a glowing golden stage with an interactive tunnel that leads visitors on a journey of the proactive, inquisitive consumer brain, driven by logical and emotional needs.
Lubrizol taps into the women’s health category that is currently propelling nutraceutical innovation. Visitors are welcome to explore the company’s easy-to-digest microencapsulated iron LIPOFER™ for pregnancy support. Also on display is its MAGSHAPE™ bioavailable and concentrated magnesium source for relaxation, LIPOPHYTOL™, dispersible phytosterols for cardiovascular health and menopause support, and NEWCAFF™, providing safe, sustained-release caffeine for active lifestyles. These solutions combine scientific backing with sensory appeal, ensuring safety and convenience.
Lubrizol’s core technology—microencapsulation—optimizes ingredient delivery and bioavailability, making its products both effective and enjoyable. This holistic approach underscores the company’s commitment to advancing women’s health through innovative nutraceuticals.
Please visit us at booth #4F10
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