Natural astaxanthin in tune with consumer needs

Vitafoods Europe 2021, booth H100: AstaReal demonstrates how astaxanthin meets today’s health and evironmental concerns

 

Health prevention and the desire for a better quality of life in old age are becoming increasingly important for people worldwide. Astaxanthin pioneer AstaReal will therefore be focusing on ingredient solutions for healthy ageing and immunity at this year’s Vitafoods Europe. With chewable capsules, liquid shots, sachets and soft gum prototypes, the company offers product developers a broad range of dosage options. Plus, AstaReal® Astaxanthin can be combined with various other health-promoting ingredients, such as vitamins, minerals, pro- and prebiotics or plant extracts. Microalgae-derived astaxanthin is also a natural, sustainable nutrient that aligns with emerging, plant-based product trends.

 

Backed by over 60 human clinical studies, AstaReal® natural astaxanthin has shown several healthy ageing benefits such as improved vision, stronger cognitive function, better muscle health and smoother skin texture. With its antioxidant and anti-inflammatory properties, astaxanthin also has a strong ability to balance and strengthen the immune system.

 

Furthermore, it is perfectly in tune with the growing demand for sustainable, plant-based ingredients – a result of consumer interest in cleaner living and eating. Almost at the bottom of the marine food chain, microalgae supply fish and krill with astaxanthin and omega-3 fatty acids, yet are a sustainable as well as vegetarian alternative to both.

 

AstaReal offers natural astaxanthin in many different forms, such as cold-water dispersible powders, oil extracts and water-soluble emulsions. There are numerous processing options and possibilities for combining it with other ingredients in liquid shot, soft gummy, sachet or capsule format. However, when creating a new dosage form, manufacturers must bear in mind changing customer needs, along with ingredient compatibility, rate of absorption, the avoidance of unpleasant odours or tastes, product stability and manufacturing efficiency. With more than 30 years of experience and insights into upcoming market changes and consumer demands, AstaReal can support its customers comprehensively in terms of product development.

 

Peter Ahlm, Marketing & Sales Manager at AstaReal, says: “In light of the coronavirus crisis, in particular, healthy ageing and immune health have become priorities for consumers of all ages. Millennials, fitness enthusiasts and many others want to extend their healthspan – the part of life during which we feel well – and are therefore seeking targeted nutritional support. In addition, the pandemic has illustrated just how interconnected our health is to that of the planet and has increased consumer interest in environmentally sound products, as they are considered better and healthier. Astaxanthin is a natural, multi-functional ingredient that perfectly meets these needs.”

 

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