Newform Foods, previously Mzansi Meat Co., is a food technology company leveraging a continent-spanning research and development network to help food producers develop and scale cultivated animal products, at a significantly lower cost to industry norms. The company announced recently that it has entered into an agreement with MANE, an international flavour house leader. This agreement marks the first strategic partnership of its kind for both companies who are looking to elevate current market offerings. The partnership will focus on the taste of cultivated meat and the development of premium and cost-effective products, leveraging MANE’s vast experience in food and flavour to enhance the cultivated muscle and fat across species
and products.
“Newform Foods team will work alongside MANE’s Cape Town and MANE Corporate teams to advance this project, with access to applicative, analytic, regulatory and sensory flavour sciences to new product development from Newform”, MANE’s Vice President Savoury Category EMEA, Eric Davodeau and MANE’s Vice President Strategy Development, Luis Fernandez stated recently, adding, “As leaders in flavour, functional blends and seasonings, we’re excited to expand our offering and give consumers a taste of what’s possible when innovation and food expertise come together. Newform Foods has proven to be a thought leader in food technology and together with our experience, we’re excited to shape the future of food!”
Tasneem Karodia, Newform Foods co-founder and COO, recently said “We aim to create hybrid cultivated meat products that will blend with plant-based protein to elevate the taste, texture, colour and flavour of what’s currently on the market. While Newform Foods is working to reach scale and price parity with conventional meat, hybrid products will be the first to hit the market”.
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