Nutrition21, LLC, an Everwell Health company, (“Nutrition21“) is sharing insights into the healthy aging consumer, following results from its comprehensive proprietary consumer research. As 76% of consumers surveyed stated healthy aging will be more relevant to them in 2030, this study looked to understand current needs and motivations toward healthy aging across different generations. Nutrition21’s research also uncovered gaps in the market as consumers noted dissatisfaction with currently available supplements and healthy aging products. These insights helped Nutrition21 forecast a view of what healthy aging consumers will look like and what will be most important to them in 2030, and are presented in a new white paper, The Future of Aging Well.
Nutrition21’s commitment to advancing healthy aging is supported by the robust two-part proprietary consumer study of 2,800 consumers, which provides a unique industry viewpoint of current health areas consumers are focused on, an assessment of their future priorities, and utilizes consumer feedback on unmet needs to offer future-focused approaches to achieve market success with scientifically-backed ingredient solutions in the next generation of healthy aging products.
“There is growing conversation around the demand for healthy aging—from consumers, brands, and industry suppliers,” shared Jordan Miller, Vice President, Marketing – Nutrition21, an Everwell Health Company. “As an industry leader, our goal with this research was to arm ourselves and our partners with a unique perspective spanning beyond just consumer desire today. As consumers—especially those in younger generations—age, their unique needs and desires related to healthy aging are likely to reshape the supplement market. By dissecting current aspirations and gaps in the market, we were able to pinpoint where we think the greatest opportunities will be to meet consumer needs in the coming years. Our team is excited to share these findings as we can now offer our customers even further insight to strengthen their future product pipelines and strategize formulations that address the needs of healthy aging consumers both now and into the future.”
“The global population is rapidly aging, and today’s consumers aren’t just focused on lifespan, but proactively looking at health span,” said Miller. “Our research revealed consumers expect their healthy aging habits to add eight years to their life, so their goals are focused around increasing the number of years one can expect to live in relatively good health, while motivations and health concerns evolve as consumers age.”
Nutrition21 shares key insights shaping the next chapter of healthy aging in a new white paper, The Future of Aging Well. Key takeaways include:
- Motivations for focusing on healthy aging differ by generation, with younger consumers like Gen-Z and millennials seeking to maintain long-term health, physical activities, and appearance, while older generations look to preserve quality of life and maintain independence.
- Spending on healthy aging support is on the rise; about half of respondents surveyed have made a purchase (product or service) to support healthy aging. Generation X is significantly more likely to invest, with 61% noting purchases.
- Dietary supplement usage is also rising, with all generations surveyed planning to use more supplements in the next 5 years. While sales are rising, consumers committed to dietary supplement use express dissatisfaction with current solutions, with more than one-third stating the products didn’t help as much as they expected across several health areas.
- Based on the research, Nutrition21 identified several health areas that will be most critical for the healthy aging consumer in the next five years and is sharing findings from three of these in the white paper: mobility, mood/stress, and energy.
“We’re seeing that consumers of all ages have an interest in healthy aging—but often with differing current needs and future expectations. Our portfolio of one-of-a-kind science-backed brands offers winning solutions to meet these healthy aging needs today and in coming years,” said Miller.
Nutrition21 is committed to helping brands stay ahead of trends and providing solutions for aging well— today, tomorrow, and into the future. The Nutrition21 portfolio offers a diverse range of unique branded ingredients sure to inspire and deliver future-focused healthy aging products, including:
- EverZen™: Mood support, balances stress response, occasional anxiety support
- nooLVL®: Focus, concentration, memory, non-stimulant energy
- Nitrosigine®: Nitric oxide, physical performance, vigor, vitality
- Chromax®: Weight management, metabolic support, manages cravings and appetite
- Lustriva®: Beauty-from-within, lustrous hair and skin
- Velositol®: Strength, muscle growth, performance
- Celadrin®: Joint function and mobility, joint comfort
- Zinmax®: Immune support
Click here to download the new white paper or visit https://nutrition21.com/ to learn more about how Nutrition21 supports healthy aging.
Innovations in Food (& Beverage) Technology is a quarterly magazine distributed globally both in Print and Digital formats. www.innovationsfood.com. Twitter: @Innovfoodtech. Instagram: @innovationsinfoodtechnology. Linkedin: www.linkedin.com/in/terry-prior52
