Fratelli Beretta is launching a new website to raise awareness of the brand and highlight its range of authentic Italian meats to UK and Irish consumers.
The Fratelli Beretta brand traces its origins back over 200 years, with the family-run business having set up its first factory in Barzanò, near Milan, back in 1812. Since then, it has established itself as Italy’s favourite charcuterie brand as well as being one of the longest-running family charcuterie businesses in Italy. Today it supplies a wide range of Italian meats to customers in the UK and Ireland.
The company is launching a new website in November, telling the story of its family, heritage and tradition as well as outlining its product range and offering recipe and usage ideas. The site aims to encourage shoppers to purchase and try the authentic flavour of Italian meats at home in dishes ranging from spaghettis and pizzas to sandwiches and charcuterie boards. The company also want to educate consumers on Italian charcuterie by explaining the difference and peculiarities of the different Italian charcuterie products and raise awareness of PDO/PGI origin and Italian roots. Moreover, providing intelligible explanations regarding the making of the different Italian charcuterie products.
Fratelli Beretta’s product mix ranges from bresaola – a type of cured meat made from air-dried, salted beef – to prosciutto cotto, mortadella, nduja, pancetta, salami and Tuscan ham, among many others. The company has continually developed PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) meats, underlining its credentials as a producer of authentic, quality-assured products. Fratelli Beretta have the highest number of protected products in the Italian charcuterie sector.
As one of Italy’s most active food exporters, Fratelli Beretta is present in more than 70 countries in Europe and beyond with 25 production plants in Italy, 4 in the USA and 1 in China.
Alongside the website launch, the brand is carrying out a social media campaign to highlight its product range, including a competition to win a hamper of Fratelli Beretta meats, an apron and a chopping board.
Food stylist Costas Millas has also been recruited to create and photograph six recipes, three summer and three winter, that will be distributed to consumer media throughout the campaign.
Valeria Beretta, Export Area Manager, said: “The success of the Fratelli Beretta brand is a result of eight generations of committed family members who have held the expertise and professionalism to continually refine quality and safety standards. We see the UK and Ireland as an important and growing market and we are excited to tell our story to consumers with our new website and awareness campaign, and encourage them to taste our delicious range of high-quality products.”
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