Synergy Flavours, experts in flavouring and taste modulation, has launched a range of flavour-paired concepts to improve the taste profile of greens ready-to-mix (RTM) powders.
Part of Synergy’s Paired to Perfection portfolio, the new flavour concepts leverage the company’s taste modulation expertise to pinpoint and effectively mask off-notes while enhancing desirable flavour compounds to match consumer trends. Using sensory and analytical data to identify key aroma compounds in an unflavoured greens powder, Synergy developed new flavour-paired concepts that complement greens powder on a molecular level.
In this market, consumer data shows that products labelled as ‘unflavoured’ and ‘original’ are the most popular with consumers; however, more than 20 percent of ‘unflavoured’ greens declare a flavouring on back-of-pack, indicating either the presence of a specialist taste modulation ingredient, or a generic or unspecified “original” flavour.
The new range of flavours from Synergy includes lime & mint, peach tea, ginger tea, watermelon and tropical, plus an ‘original’ option, which utilises the flavour pairing data to create a flavour that enhances the product’s inherent fruity notes without being too distinctive.
Chris Whiting, European Category Development Manager at Synergy Flavours comments: “Following the explosion of the US greens market, with growth from $112m in 2023 to $209m in 2024, the European market is projected to see a CAGR of 7.7% between 2023 and 2030.
“As consumers continue to seek new and convenient ways to maximise their nutrition intake, we’re seeing this rising demand take hold. The Synergy Paired to Perfection approach, based on advanced taste modulation techniques that isolate and pair complementary flavours at molecular level, provides a range of options to help manufacturers stake their claim in this competitive and fast-growing market.”
To learn more about Synergy’s taste modulation portfolio for greens products, visit https://uk.synergytaste.com/greens-reimagined/
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