Tate & Lyle appoints new distribution partner in Italy

Tate & Lyle PLC , the leading global provider of food and beverage solutions, has appointed IMCD, a global leader in the sales, marketing and distribution of speciality food ingredients and flavours, as its distribution partner in Italy.

This agreement comes after successful cooperation between Tate & Lyle and IMCD in Sweden, Norway and Denmark since 2015, and Germany, Belgium, The Netherlands, Luxemburg and Morocco since 2021. It builds on the companies’ shared ambition to offer innovative solutions for their customers, helping them to meet consumer demand for healthier food and beverages lower in sugar and calories and with cleaner labels and added fibre. 

IMCD will provide Tate & Lyle’s broad portfolio of ingredients and solutions, including its PROMITOR® Soluble Fibres, CLARIA® Clean Label Starches and Stevia sweeteners, to its customers in Italy from 1st January 2022.

Waldo van Malssen, Channel Sales Director at Tate & Lyle Europe, said: “We already have a strong partnership with IMCD, and we are pleased to be building on this with expanded representation in Italy.

“IMCD’s teams offer customers outstanding expertise and familiarity with our portfolio to help them find the best solutions for their needs. We look forward to strengthening the relationships we have to deliver bespoke solutions to customers.”

IMCD is one of Tate & Lyle’s leading distribution partners in Europe, representing its portfolio in eight countries across the region. This strengthening of partnership will allow Tate & Lyle customers to benefit from IMCD’s extensive market knowledge, highly trained technical and sales teams, technical centres of excellence and application laboratories.

 

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