Crave Killer Electrolyte Drink Mix Helps Consumers Stay Hydrated and Manage Cravings
Ultima Health Products, Inc., maker of Ultima Repenisher®, daily sugar-free electrolyte hydration powders, and Nutrition21, LLC, an Everwell Health company (“Nutrition21”), announced a new partnership to formulate and launch Ultima Replenisher’s latest product, Crave Killer. This drink mix has the same great replenishing benefits of Ultima Replenisher’s existing electrolyte drink mixes, now featuring the addition of Nutrition21’s ingredient solution, Chromax®, which is clinically shown to help consumers reduce cravings and manage their appetite.
Crave Killer, innovated through the combined expertise of Ultima Replenisher and Nutrition21, was developed as the ultimate healthy replenisher that helps consumers stay hydrated while also supporting their overall health and wellness goals. Whether consumers want help maintaining a healthy weight, managing appetite, or following a certain lifestyle, this product can help manage cravings and support healthy choices that help them feel their best. The active ingredients in Crave Killer include Nutrition21’s Chromax® and ginger root extract. The convenient stick pack format offers consumers the ultimate hydration plus-up—in an easy-to-use and on-the-go stick pack that just mixes into 16 ounces of water. The new hydration drink mix is a tasty tropical fusion of passion fruit and orange flavors with six body-boosting electrolytes, zero sugar, calories, or carbs.
“Ultima Replenisher® knows that feeling like your best self starts with what you put in your body,” said Gretchen Holquist, VP of Marketing for Ultima Health Products, Inc. “Hydration is key to supporting your overall health, but there’s more to it than just drinking plain water. This drink mix helps replenish 6 key electrolytes that your body and brain use every day. Now with Chromax®, Crave Killer electrolyte mix offers consumers even more benefits, helping them kick cravings to the curb, and feel their best.”
“Nutrition21’s Chromax® is the perfect addition to Crave Killer, delivering benefits for consumers beyond hydration, helping to manage carb cravings and appetite,” said Jordan Miller, VP of Marketing for Nutrition21. “Incorporating Chromax®, a science-backed ingredient that has been clinically tested and shown to provide multiple metabolic health benefits, helps this electrolyte drink mix stand apart from competitive products. Consumers can rest assured knowing Crave Killer with Chromax® can help them stick with their health and wellness routines.”
Chromax®, the key craving-killing ingredient in this product, is an ingredient innovation offered by Nutrition21 to provide benefits and support those pursuing diet and exercise programs by helping users curb cravings and manage appetite. It has been extensively studied and is supported by more than a dozen clinical studies, making Chromax® the most clinically tested form of Chromium Picolinate (Cr) on the market. It is safe and effective, proven to offer superior bioavailability, and easily formulated into a wide range of applications.
Crave Killer comes in a 14-count stick-pack pouch that’s available on Ultima’s website, ultimareplenisher.com (MSRP $22.99).
To learn more and order Crave Killer, please visit ultimareplenisher.com. And to learn more about the benefits and science behind Chromax, visit nutrition21.com.
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