ThreoTech, LLC, exclusive global distributor of Magtein®, will discuss the science and market potential of the unique magnesium form in a comprehensive speaking program at Vitafoods Europe.
The presentation will be the flagship session of a comprehensive speaking program which will also include:
- A session on the new research including live, interactive cognitive assessments, giving attendees a firsthand experience of how brain function is measured and improved
- An overview of the global magnesium category, drawing on the latest consumer trends, the channels driving growth, and the countries representing the greatest commercial opportunities for Magtein
- An exploration of how an integrated approach to social media, PR and high-profile partnerships is building deep, lasting consumer trust around Magtein
- A practical guide to the product development science behind Magtein, covering next-generation delivery formats and the formulation strategies that have successfully brought Magtein-powered products to market worldwide.
Rory Lipsky, EVP, Magtein (ThreoTech, LLC), said: “The science behind Magtein has never been stronger. The findings of the most recent clinical study, for example, are compelling, and we’re looking forward to sharing them at Vitafoods Europe, which is the most important event for our European and global partners. Our 2026 program is our most comprehensive to date: if you want to understand why Magtein is the most clinically studied magnesium L-threonate on the market, we’d definitely encourage you to attend.”
All speaking sessions will be held at Stand 3J6 and are open to all registered Vitafoods attendees.
[1] Lopresti AL, Smith SJ. The effects of magnesium L‑threonate (Magtein®) on cognitive performance and sleep quality in adults: a randomised, double‑blind, placebo‑controlled trial. Front Nutr. 2025;12:1729164. doi:10.3389/fnut.2025.1729164
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