Manufacturers can enhance consumers’ breakfast routines with natural sweetness using maple syrup and maple sugar
Bascom Maple Farms, the trusted source and supplier of 100% pure and organic maple syrup and maple sugar, recently highlighted how its maple products can be used to deliver flavor and nutritional benefits in consumers’ breakfast routines when included in overnight oats. Maple syrup and maple sugar offer manufacturers an effective way to elevate overnight oat recipes with a natural sweetness and unique profile that will differentiate them in the marketplace.
According to Mintel’s US 2022 Approach to Breakfast report, the majority of consumers cite flavor, health, convenience, and indulgence as the most important factors in their breakfast choices. All age groups also agreed with the belief that a healthy breakfast should contain a substantial amount of protein. Additionally, younger breakfast eaters are more likely to opt for on-the-go convenience when purchasing breakfast foods such as overnight oats.
“Maple syrup and maple sugar are the perfect ingredients to compliment the wholesome taste of oats in popular overnight oat applications,” said Arnold Coombs, Executive Director of Sales and Marketing, Bascom Maple Farms. “Overnight oats have gained popularity as a convenient and healthy breakfast option that provides a great source of protein to consumers. By incorporating the classic notes of maple syrup or maple sugar, manufacturers can take their overnight oat formulations to the next level. Whether used in a classic maple and vanilla combination, a zesty maple and berry blend, or a comforting maple and cinnamon mix, the versatility of maple syrup and maple sugar is sure to delight the taste buds.”
As consumers increasingly prefer healthier breakfast options, the addition of maple syrup and maple sugar to overnight oats present manufacturers with the opportunity to meet growing demands. Bascom Maple Farms’ natural and organic maple syrup and maple sugar help manufacturers consistently deliver the following advantages:
- Enhances flavor, texture, and visual appeal
- 100% plant-based/vegan (as opposed to honey, an insect by-product)
- A source of micronutrients, with its antioxidant, mineral, and bioactive plant compounds
- Meets in-demand label claims such as clean label, organic, and all-natural
- A wild crop-harvested, more sustainable sweetener
“Not only does maple impart a sweet and craveable taste, but it also meets the rising demand for healthier and more natural alternatives to traditional cane sugar,” added Coombs. “Maple syrup and maple sugar provide consistent flavor and are the ideal sweetening alternatives for manufacturers as they are recognizable, clean, and sustainable. Unlike processed sugars, maple syrup offers a more wholesome alternative that provides essential minerals, antioxidants, and bioactive plant compounds.”
“By including our 100% pure maple products, overnight oat manufacturers can provide a delicious and nutritious breakfast option with natural sweetening that is sure to satisfy customers,” said Coombs. “Our experts will help guide which grade best fits your formulation to help ensure that you will achieve the goals for your product.”
Bascom maple syrup and maple sugar are available in all grades, each offering a unique flavor and color profile, with a variety of easy-to-use forms, sizes, and packaging — from glass bottles to drums and totes. The formulation experts at Bascom can shorten your learning curve and help get high-quality, new products out of R&D and onto retailers’ shelves faster.
To learn more about Bascom’s portfolio of natural and organic maple solutions, please visit https://www.maplesource.com
Innovations in Food (& Beverage) Technology is a quarterly magazine distributed globally both in Print and Digital formats. www.innovationsfood.com. Twitter: @Innovfoodtech. Instagram: @innovationsinfoodtechnology. Linkedin: www.linkedin.com/in/terry-prior52
