To prepare for global expansion, the Norwegian company Calanus® will rebrand under the new trademark Zooca™. The new name will encompass both company and its range of products.“
We cannot wait to make the fantastic properties of the zooplankton Calanus finmarchicus known to the people of the world and we have therefore chosen a name that represents the words “zooplankton” and “Calanus”- Zooca™, says CEO Siv-Katrin Ramskjell.
She continues, “With Zooca™, we create a brand with strong identity. We want to communicate optimism and hope, and we are eager show why these products
are important to people and animals around the globe. Utilization of marine resources at the base of the food chain is the way of the future to supply enough
nutrients to the world.”
Recently, the investment company Broodstock Capital invested 10 million Euros in Zooca™ and became the major shareholder in the company. This capital raising enables efficient rollout of the new brand and ensures aligned efforts throughout the whole value chain from sustainable harvesting of Calanus finmarchicus to products on the shelf.
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