Flower power: Lycored celebrates people, the planet and carbon reduction

Lycored created a wall filled with hundreds of marigolds and shared them with passersby to showcase its global sustainability efforts as part of the company’s sixth annual Heart + Soil Day event.

On 25th September, the global wellness leader handed out marigolds with marigold seed packs to anyone passing the flower wall in California to highlight its work to be kind to each other and the planet. The flowers were arranged in the shape of a footprint and, as they were given out, the footprint gradually disappeared to reveal an image of one of the company’s farms. The wall was created to provide a visual reminder of how planting and plant-based nutrition can help reduce our carbon footprint.

Lycored grows enough tomatoes each yearto provide oxygen for 260,000 people and has been taking steps to maximize the sustainability of its operations. This includes recycling 73% of the water used to grow tomatoes and reducing energy consumption by 17%. Lycored also earned recognition from one of the world’s premier business awards last year for its commitment to reducing waste.

The flower wall is one of several events taking place worldwide to mark Heart + Soil Day, which sees Lycored continue its drive to not only celebrate the natural world but promote social good through community activities.

  • In the Ukraine, the Lycored team is renovating a dispensary that provides medical assistance to those living in a village with no hospital
  • In Switzerland, Lycored prepared a three-course meal for patrons of the Schaffhausen Gassenküche – a soup kitchen offering food to those who are homeless or disadvantaged
  • Lycored Israel partnered with the Vanatat association to support its 100 Gardens project, which offers a rehabilitative therapeutic garden for those suffering with mental illness
  • The US team is working with Together We Rise to decorate and assemble ‘Sweet Cases’ – packed with teddy bears, blankets and more – as well as writing notes of nourishment for foster children

Zev Ziegler, Head of Global Brand and Marketing, Health, at Lycored, said: “Heart + Soil Day is about celebrating natural wonders as well as our connection to them and each other. We want to inspire people to enjoy all the riches around us and remind them that every facet of our world is truly awe-inspiring – and particularly our relationship to it. We’re also taking the social dimension to a new level this year by supporting a series of exciting initiatives to nourish communities around the world.”

 

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