The company will spotlight applications designed to meet rising demand for convenient supplements and functional food and beverages in the U.S.
FrieslandCampina Ingredients, a global leader in protein and prebiotics, will return to SupplySide West (October 28-31, 2024) in Las Vegas, Nevada, to showcase its latest innovations in consumer-driven concepts. Visitors to booth #2123 are invited to explore the company’s application expertise through a variety of delicious functional food, beverage and supplement concepts – including newly launched bars, gummies and fastmelts. With nearly a quarter of Americans saying a lack of time is a barrier to eating healthily,1 these samples have been designed to empower brands to innovate to meet growing consumer demand for convenient, on-the-go nutrition.
Biotis® DHA Flex Powders: making omega-3s more accessible
Healthy and active lifestyles remain a priority for many – and supplements have become an essential product to help these time-pressed consumers meet their nutritional needs. In the U.S., 74% of adults incorporate supplements into their diets and 55% define themselves as regular users.2 Omega-3s, such as docosahexaenoic acid (DHA) are valued by health-aware consumers for their numerous benefits, including brain,3 eye4 and cardiovascular health.5 But despite their widespread recognition, worldwide intake – including in the U.S. – remains surprisingly low, due in part to consumers associating omega-3s with unpleasant, ‘fishy’ tastes.6
FrieslandCampina Ingredients aims to inspire innovation and boost consumer omega-3 intake with its recently launched algae-based Biotis® DHA Flex Powders, which can be used to create convenient and great-tasting food, beverages and supplements. The team will be on-hand to demonstrate the powders’ application flexibility through its latest tasty gummies and on-the-go fastmelt supplement concepts – designed to offer all the benefits of DHA with exceptional sensory properties in a format ideal for busy, health-conscious consumers.
“There’s a huge appetite for omega-3 solutions in formats that are easy to consume and appealing,” comments Sophie Zillinger, Global Marketing Lead for Biotis® at FrieslandCampina Ingredients. “However, innovation has lagged in addressing consumers’ dietary preferences and delivering exciting, flavourful formats. We’re excited to spotlight our Biotis® DHA Flex Powders – built using our microencapsulation expertise – to show how brands can stand out with convenient, great-tasting omega-3 solutions that tick U.S. consumers’ boxes.”
Excellion®: raising the protein bar
Bars are the fifth most purchased snack product in the U.S.,7 thanks to their convenience. At the same time, demand for protein continues to be high – however, 33% of global consumers say they are concerned about the texture of high-protein snacks.8 To help brands master the art of taste and texture, FrieslandCampina Ingredients will showcase its premium Excellion® caseinates.
Visitors are invited to sample a variety of delicious bar concepts that impart a good nutritional profile, without compromising all-important sensory properties. Plus, with new research indicating the benefits of casein protein in the prolonged release of amino acids,9 experts will be on hand to demonstrate how brands can use caseinates to develop science-backed solutions in convenient, tasty formats that go beyond the classic post-workout shake.
Biotis®: whole body benefits
FrieslandCampina Ingredients will also highlight its wider Biotis® portfolio at the event. Visitors to booth #2123 can sample gummies featuring Biotis® GOS, which has been shown to support gut health10 and mental well-being.11 Plus, delegates can explore how to take sports nutrition further with an exciting shake concept using Biotis® Fermentis, which combines the benefits of protein, prebiotics and probiotics by fermenting them together. The company will also display its new Biotis® Lactoferrin Immune-Plus fastmelts, leveraging lactoferrin’s proven antiviral12 and antibacterial13 benefits.
“Today’s U.S. consumers are busier than ever, but still want to find time to achieve their health goals – whether it’s looking to get active, protect their immunity, or stay sharp,” adds Auke Zeilstra, Managing Director, North America at FrieslandCampina Ingredients. “At this year’s show, we’re putting the spotlight on convenience, with an exciting variety of concepts including gummies, fastmelts, bars and RTDs, designed to fit seamlessly into everyday life. We’re excited to meet and collaborate with our customers to develop solutions that help people meet their health goals and get the most out of life, without compromising on taste or experience.”
Find out more about FrieslandCampina Ingredients’ range of protein and prebiotic ingredients at SupplySide West 2024 by registering here and visiting booth #2123.
Innovations in Food (& Beverage) Technology is a quarterly magazine distributed globally both in Print and Digital formats. www.innovationsfood.com. Twitter: @Innovfoodtech. Instagram: @innovationsinfoodtechnology. Linkedin: www.linkedin.com/in/terry-prior52
