JBS acquires Vivera to expand plant-based offering

JBS is thrilled to announce that it has entered into an agreement to purchase Vivera, Europe’s third-largest plant-based food company, for an enterprise value of €341 million. This acquisition will strengthen and boost JBS’ global plant-based food platform in a sector that is anticipated to grow across markets and further complement our global consumer offering.

Vivera develops and produces a broad range of innovative plant-based meat replacement products for major retailers in over 25 countries across Europe, with relevant market share in the Netherlands, the United Kingdom and Germany. The deal includes three manufacturing facilities and a research and development centre located in the Netherlands.

The deal for Vivera, which has been approved by the JBS board of directors and is now awaiting regulatory approval, means that the largest independent plant-based company in Europe will join other JBS initiatives such as Seara’s Incrível line, a market leader in plant-based hamburgers in Brazil, and Planterra, with the OZO brand in the United States.

Commenting on the landmark announcement, Gilberto Tomazoni, JBS’ global chief executive officer, said “this acquisition is an important step to strengthen our global plant-based protein platform. Vivera will give JBS a stronghold in the plant-based sector, with technological knowledge and capacity for innovation.”

Willem van Weede, CEO of Vivera, was equally optimistic stating that “joining forces with JBS gives us access to significant resources and capabilities to accelerate our current strong growth trajectory and Vivera brand expansion.”


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