Since the launch of USPlus® in 2002, the industry has been faced with a dramatic shift in product quality, largely due to the proliferation of crushed saw palmetto berry powder supplements and adulterated products that simply do not work. So, Valensa introduced a new video and redesigned the USPlus® logo to reinforce its approach which has been confirmed by a recent scientific review of clinical research on lipidosterolic extracts of saw palmetto.
Valensa has championed the value proposition for saw palmetto lipid extracts by commercializing its USPlus® brand, based on science which shows that a quality lipidosterolic extract of saw palmetto improves prostate health and quality of life for men with lower urinary tract symptoms (LUTS). In the US alone, 31 million men age 50 and older are affected by Benign Prostatic Hyperplasia (BPH), corresponding to a market worth $3B annually. Nearly half of these men (14 million) experience LUTS associated with prostate enlargement, including: weak stream, urgency to urinate, increased night time urination, and dribbling.
The clinical studies confirm:
- The clinically effective dose of saw palmetto is 320 mg per day.
- A lipidosterolic saw palmetto extract has been shown to improve lower urinary tract symptoms.
- Dried berry powder supplements do not have the lipid profile to be beneficial.
USPlus® is the first and only lipidosterolic extract verified by U.S. Pharmacopeia (USP) to contain the required fatty acids, phytosterols, and other phytonutrients required for a quality prostate health product.
In the new design of the USPlus® logo, Valensa has embraced purple to signify the company’s commitment to harvesting ripe berries, which are purple in color and will deliver the right lipid profile.
Valensa also adopted a droplet of the saw palmetto extract as the visual to accompany the logo, to further drive home the point that not all saw palmetto products are quality lipid extracts, required for effectiveness. This is reinforced by a revised tagline, “Pure Lipidosterolic Extract” underneath the new purple stylized logo.
Valensa CEO Umasudhan (Uma) Pal. said, “We updated the logo to reflect our expertise and leadership from harvest through the manufacturing and extraction process. For USPlus®, it’s critical to distinguish the difference between the effectiveness of a lipidosterolic extract of saw palmetto from ripe berries to the ineffective crushed berry powder supplements.”
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