Water in a Box, the sustainable British water brand that pioneered repackaging water into environmentally friendly cartons, is relaunching its five-strong range with 100% British-sourced water and a new brand redesign. The company will also be one of the first in the UK to launch water in SIG’s unique carton bottle combidome for its 500ml plain spring water.
The Water in a Box range now includes a 500ml plain spring in combidome from SIG and four x 330ml Tetra cartons (plain spring, lemon & lime, orange & peach and strawberry). The brand’s ethos has always been to reduce the use of PET plastic in the bottled water category by repackaging spring water into something that is better for the environment.
Water in a Box’s long-term relationship with Framptons has been bolstered by the installation of the UK’s first next-generation combidome filler from SIG – the first of its kind in the UK. The new 500ml lightweight combidome carton bottle from SIG combines the best features of a carton and a bottle, with convenient handling for consumers and easy opening and pouring from the single action domeTwist closure. The lightweight carton has an excellent environmental footprint, as it is fully recyclable and largely made from FSC™-certified paperboard. It is also lightweight, yet robust, which delivers significant transport efficiencies.
Water in a Box has historically sourced the spring water for its 500ml plain water from Germany but as part of its Better Water, Better World sustainability commitment it has moved all its sourcing to the Mendip Hills, Somerset.
Moving to 100% British water significantly reduces Water in a Box’s carbon footprint and will help the business work towards its carbon neutral status.
David Grannell, MD of Water in a Box said: “We’ve always stayed close to our mission to provide a range of truly sustainable boxed water which is renewable, environmentally friendly and has a lower carbon footprint than PET. The life cycle of our packaging is important which is why our cartons are now both SIG and Tetra, two of the most forward-thinking sustainable packaging companies in the world.
We believe this focus on sustainable packaging, 100% British water, and a powerful new brand that emphasises our environmental credentials will help transform the bottled water category for the better.”
Russ Lisle, Key Account Manager at SIG: “Our close partnership with Framptons continues to grow following the recent installation of the new generation combidome filler at its manufacturing site – the first of its kind in the UK. With its unique look and shape, the combidome carton bottle stands out in retail and offers consumers the best features of both a carton and a bottle, with an excellent environmental footprint.”
SIG was the first beverage carton company to introduce FSC certified material which helps drive responsible forestry practices. Cartons are collected for recycling through bring banks or household collections in over 90% of UK councils, check locally for details of how to recycle in your area.
“Consumers want an alternative to PET plastic water bottles and they want more sustainable options for on-the-go drinking occasions. There has been a move to repackage water into RPET (recycled PET) but this isn’t a sustainable long-term solution as it still requires the manufacture of virgin PET. Water in a Box is truly a better water for a better world.”
Water in a Box is available in 330ml and 500ml natural and 330ml lemon & lime, orange & peach and strawberry flavours. Find it in TK Maxx stores and in a variety of cafes, bars, gyms and hair salons via a number of UK wholesalers and distributors. It is also available in a number of event stadia; Man City/Etihad, Santa Pod and in leisure parks such as Yorkshire Wildlife, The Deep in Hull and Colchester Zoo.
Innovations in Food (& Beverage) Technology is a quarterly magazine distributed globally both in Print and Digital formats. www.innovationsfood.com. Twitter: @Innovfoodtech. Instagram: @innovationsinfoodtechnology. Linkedin: www.linkedin.com/in/terry-prior52