Bridor embraces Scandinavian baking with its new Danish Crown

The French bakery manufacturer has taken inspiration from Scandinavia for the second time in 2021 by modernising the traditional Danish pastry


For its latest NPD, Bridor is staying true to its mission to “share the bakery cultures of the world” by revisiting the traditional Danish pastry. The French bakery manufacturer has added modernity and originality to the Nordic classic by developing even more indulgent Danish Crowns.

Bridor’s new and improved Danish Crown is the second Scandinavian-inspired pastry it has launched this year after its Ultra Kanel Swirl with Swedish origins. The pastry retains its iconic shape, laminated look, and light, crispy texture thanks to a unique lamination technique that alternates up to 27 thin layers of margarine and pastry. It is then left to rest for a long period of time to allow the topping flavours to deepen.

The Danish Crown is available in three versions, all of which are suitable for vegans:

–          Cherry and Flax Seed Crown 90g: The delicious cherry centre gives a very fruity taste that is topped with a crunchy brown flax seed for a very colourful and indulgent crown.

–          Vanilla and chopped hazelnut Crown 90g: An indulgent crown with a unique texture that is comprised of creamy vanilla flavour, brown sugar and a hazelnut topping.

–          Orange and chopped hazelnut Crown 90g: An orange-flavoured crown with brown sugar giving a subtle caramelised taste to accompany the crunchy hazelnut topping.

Danish pastries were invented in Denmark over 150 years ago by Austrian bakers while local bakers were on strike. They quickly became popular in Denmark leading to the development of new recipes and the addition of sweet toppings and fillings, which created the world famous pastry that is so popular today.


Innovations in Food (& Beverage) Technology is a quarterly magazine distributed globally both in Print and Digital formats.  Twitter: @Innovfoodtech.  Instagram: @innovationsinfoodtechnology.  Linkedin: