Nestlé Health Science to acquire Puravida, expanding it’s presence in the vitamins, minerals, herbals and supplements segment T
Nestlé Health Science has agreed to acquire Puravida, a premium Brazilian nutrition and health lifestyle brand. The acquisition will enable NHSc to expand its consumer health portfolio in Brazil.
“Bringing together Puravida’s and Nestlé Health Science’s deep experience in nutrition research and development will result in further innovation, expanding the breadth and depth of the portfolio across consumer and healthcare professional channels. Our retail capabilities will open up new opportunities for Puravida to further growth and our strong network with healthcare professionals will expand the presence of the brand,” said Monica Meale, head of Nestlé Health Science Latam.
Puravida is a well-known and fast-growing brand that was created with the purpose of promoting health through nutrition. With its organic, natural and plant-based foods, as well as clean-label and
concentrated supplements, it is designed for consumers who take an active role in their wellbeing. It was founded in 2015 in São Paulo by Flavio Passos, later joined by Adrian Franciscono as CEO and partner. In 2020, Aqua Capital became its shareholder and supported the company’s growth and transformation.
Puravida’s mix of products complements Nestlé Health Science’s portfolio, which already has an offering in oral nutritional supplements, protein powders and ready-to-drink nutritional beverages in Brazil. Vitamins, minerals and supplements are part of a growing segment and, with Puravida’s acquisition, Nestlé Health Science will expand its range of brands in different categories and be able to reach consumers and patients with increased reliable, nutritious and high-quality products.
For Marcelo Melchior, CEO of Nestlé Brazil, “this is a great opportunity to expand our presence and contribute to our purpose of improving everyone’s quality of life, both today and for the future generations.”
Nestlé Health Science and Puravida share the same philosophy: nutrition can change lives. The two companies believe that nutritional supplements, vitamins and minerals play a key role in supporting health and wellness, whether for people with an active lifestyle or for those facing health challenges.
The transaction will be submitted to the Administrative Council for Economic Defense (CADE) and is expected to be effective in the second quarter of 2022. Financial details of the transaction are not being disclosed.
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