TDMR Europe is pleased to announce that slimming foods company, Nupo has joined the association.
TDMR Europe’s membership has continued to expand ahead of the elections in the European Parliament and the UK. Public health and obesity are likely to be key issues in the legislative programmes in both Brussels and London and TDMR Europe provides advocacy on behalf of its members on the role that formula diet foods play in tackling ever increasing levels of obesity and related conditions.
Peter Wedelheim, CEO of Nupo said:
“Joining TDMR Europe marks a significant milestone for Nupo. As a member of the Group we will benefit from their extensive policy, regulatory and PR expertise and we will be part of the organisation’s efforts to influence and shape public debates and policies affecting the sector, allowing for greater development opportunities for the products we create”.
Since 1981, Nupo has been providing low and very-low calorie diet products to help people with obesity lose weight and improve their health. Based in Copenhagen, Nupo works with development, production, marketing and sales for both the Danish and international markets.
Nupo is a partner of The Lighthouse Consortium on Obesity Management (LightCOM), a landmark obesity management programme launched in Denmark and the UK in 2023, providing an individualized combination of TDR, behavioural support and physical activity.
The Chair of TDMR Europe, Professor Anthony R Leeds said:
“TDMR Europe membership is more important than ever for businesses involved in the manufacturing and distribution of slimming foods.
With obesity levels across Europe continuing to rise, the industry needs to help decision makers gain a better understanding of their products and the vital role they can play in addressing this critical public health challenge.
This becomes even more evident when considering that the European elections as well as the elections in the UK will create legislatures that will influence food and public health policies in the next 4-5 years and will likely mean a change of priorities and approach on key regulatory files. Mandatory front-of-pack nutrition labelling (FOPNL) in the EU and the ongoing review of the regulatory framework for total diet replacements (TDRs) in the UK will likely affect the use of formula foods across the UK and Europe.
TDMR Europe members’ knowledge and our longstanding public affairs and PR experience will ensure that the regulations governing formula diet products are appropriate and proportionate.
We are very pleased that Nupo has joined TDMR Europe, and we look forward to working with their team.”
Total Diet Replacement foods (TDRs), which include very low energy diets (VLEDs) and low energy diets (LEDs), are specifically formulated programmes that are based on formula foods that aim to replace the whole of the daily diet. Formula foods are nutritionally balanced with key vitamins, minerals, high quality protein, essential fats, fibre and other nutrients, but with reduced dietary energy content, and are designed to replace conventional foods for a period to facilitate optimal weight loss. They provide controlled energy intake lower than can be achieved with a reduced intake of normal foods and have been shown to deliver sufficient weight loss to help some people with diabetes go into remission and improve symptoms and health status in other obesity comorbidities such as osteoarthritis.
Meal replacements are products presented as a replacement for one or two meals of the daily diet. They are used alongside conventional food, as part of an energy restricted diet, to facilitate and maintain weight loss.
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